21st Century Schools: ISM’s Advancement Model

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Certification Credits: 1 IACP

$156 Non-Member

[$143.00 Gold Member]

This Webinar earns 1 credit towards your IACP credit requirements

ISM has published several articles on 21st Century School, all addressing the changing nature of the classroom experience. No less dramatic are the changes that are taking place in school resource management, resulting from the need for schools to maintain strong enrollment and to generate increasing amounts of gift and auxiliary revenue—all within the context of a challenging economy. These changes also request your school’s message be coordinated and consistent with prospect students and families, and donors and prospects. 21st century schools are compelled now to coordinate the strategic roles of advancement—admission, development and marketing/communications.

This Webinar outlines ISM’s Comprehensive Advancement Model and the ways in which these separate and integrated functions coordinate and support each other.

You'll cover these topics and more:

  • Advancement as a key component of school management and operations
  • How we define the three areas of advancement
  • The value of an integrated advancement approach
  • An overarching and analytical framework for planning, implementing and evaluating your advancement efforts
  • A framework that results in increased recruitment, re-recruitment and fund raising success

This Webinar is designed for admission, development, and marketing professionals and Heads.

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

staff photo paula schwartz

Paula Schwartz, Ed.D., IAP-L

ISM Senior Consultant | Director of Fundraising Group | Advancement Academy Convener

Expertise

Paula joined ISM in 2002 after nearly 20 years working with various educational institutions to plan and execute their development, communications, and research programs. She provides services in the areas of annual, capital, endowment, and major gifts fundraising.

Current Role

As Senior Consultant and Director of ISM’s Fundraising Group, Paula:

  • Consults in development assessments, planning exercises, feasibility studies, case statements, campaign coaching, prospect research, and database management and utilization
  • Has advised and worked on-site with more than 150 schools across North America, many of them more than twice
  • Writes for ISM’s publications, including Ideas & Perspectives
  • Leads leadership and Board retreats, and coaches professional and volunteer leaders
  • Conducts workshops and webinars on annual giving, capital and endowment campaigns, major gifts programs, advancement staffing, and performance evaluation
  • Keynotes and speaks at education conferences including AMS, AISNE, CASE, FCIS, SAES, NCAIS, and CAPS
  • Convenes ISM’s Advancement Academy for expert practitioners in the areas of admission, enrollment management, development, and marketing communications
  • served as co-architect of ISM’s International Advancement Certification Program for advancement professionals in private-independent schools

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

Before joining ISM, Paula was a Vice President with Waters Pelton Ostroff & Associates, Inc., a fundraising consulting firm. In that capacity, Paula conducted numerous development assessments and capital and endowment campaign feasibility studies, totaling more than $65.5 million.

Previously, Paula was Director of Development for the Delaware Symphony Orchestra; Director of Corporate Relations at the World Affairs Council of Philadelphia; and consultant to the Children’s Television Workshop, WNYC-TV, and the New York City Office of the Mayor. She headed and taught at four international institutes established at Duke and Columbia Universities, and for the Council on International Educational Exchange.

Education

Paula earned her doctorate in education from Teachers College, Columbia University, NY. She also holds two master’s degrees, in TESOL and in education, also from Teachers College. She earned her bachelor’s degree from Grinnell College, IA.

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