Beginner's Guide to Video Production

Status: RECORDED on OCT 26, 2016

$156 Non-Member

[$143.00 Gold Member]

Low Budget? No Budget? No Problem! Everyone can implement video as an influential storytelling tool at their school. In this Webinar, you will learn the key set of steps to improve and strengthen your multimedia plan with video. We will cover video aesthetics, practice developing a critical eye, and learn basic filming and editing techniques that can be implemented immediately—from your smart device to your schools communication vehicles.

Anyone can participate in this session—you do not have to be a communications professional.

We'll cover these topics and more:

  • Preproduction: setting the scene to capture your story
  • Filming and Interview Techniques
  • Post production: tips and tricks for polishing your video for publication

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

Who Should View:This Webinar is for Advancement Officers, School Heads, and those involved with capturing and communicating your school's story.

staff photo bob marley

Robert Marley

Multimedia Specialist


Bob has over 17 years of experience in multimedia, including video production, print and online publications, webinar production, and workshop and conference presentations.

Current Role

Bob's responsibilities at ISM include:

  • producing video content for ISM, such as Quick-Tip Podcasts, product and workshop promotions, and testimonials at;
  • acting as a Faculty Member at ISM's Advancement Academy;
  • designing and publishing ISM publications and webinars; and
  • creating numerous tools, tables, and charts for advisory services.

Prior Experience

Bob began his career as a graphic designer at a local t-shirt shop where he learned the printing process from start to finish. He took these skills to a DVD/CD manufacturer and printer company for several years, where he designed both content and packaging for his clients. He also served as a production artist with TribeSound Records and Tailor Made Media.


Bob earned his bachelor's degree in photography from the University of Delaware.

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