Boost Participation in Your Parent Education Program



Status: OPEN
Certification Credits: 1 IACP

$156 Non-Member

[$143.00 Gold Member]

Registration for Webinar has closed

April 25, 2018 • 3 PM ET

Private schools have for years focused attention on providing meaningful parent education programs as a means of cultivating and supporting strong school-to-family partnerships. This is still an excellent strategy—and continues to meet important needs. It’s disappointing for everyone involved, however, when only a fraction of your families show up.

Our culture today is fraught with overscheduling, too little sleep, and too many claims on parents’ time that take them away from their primary parenting responsibilities. Join us to learn practical ways to boost parent participation by designing educational experiences that meet them where they are logistically and emotionally. In other words: learn how to anticipate and take care of the most basic things, so they can “hear” you when you talk about the most important things.


  • How to anticipate and meet parents’ most basic needs first
  • How to select topics that meet their learning needs AND help the school win approval of and support for key educational paradigmatic change initiatives
  • How to make your parent education program fun for parents and children
  • How to use your parent education program as a tool to reach prospective families and gain influence in your external community

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with15 minutes designated for Q&A.

Who Should Attend:

This Webinar is appropriate for Experienced and new Admission Directors, Marketing Communications Directors, Advancement Directors, Heads of School, and Academic Leaders will benefit from this session.

staff photo amy riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant | Director of Online Learning


Amy Riley has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant. She served as Academic Dean of ISM’s International Advancement Certification Program from 2014–2017 and holds Leader (IAP–L) level certification in the program. In 2018, Amy became the Director of ISM’s Online Learning program.

Current Role

Amy's responsibilities at ISM continue to focus on the advancement sector and include:

  • ongoing coaching in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Prior Experience

Amy has served educational institutions for more than 15 years. She spent five years at The Heritage School, GA, a private-independent PK4–12 school, working in all aspects of advancement—admission, marketing communications, and development. Previously, she served as an educator at the public secondary and post-secondary levels.

Amy has led workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow


Amy earned an Ed.S in educational leadership, a master’s degree in English, and grades 6-12 teaching certification at the University of West Georgia. She obtained a bachelor’s degree in psychology from Auburn University, AL.

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