Some private schools enjoy wildly successful open house programs. Others struggle to get even a small group to show up. Private schools make a mistake when they cling to a “this is how we’ve always done it” approach. Today’s families are far less moved by static, large group sessions that feature a parade of speakers followed by a tour of the campus and facilities.
The marketplace today is ripe for innovation and craves new and highly compelling open house experiences. Designing an interactive open house is a great way to set yourself apart in a field of fierce K-12 competition. It is also a highly effective way to: (1) steward and showcase faculty; (2) boost enthusiasm for what in the past was perceived as a faculty/staff “duty”; and (3) re-recruit current families while opening the door to prospective new families.
This Webinar will provide:
1. a strong rationale for the interactive approach
2. answers to key logistical questions
3. strategies to help you anticipate obstacles and mitigate them before they take you off course
4. suggestions for how to communicate your newly designed open house experience in a way that resonates with both current and prospective parents and students
- Shifting the mindset of faculty by tapping into their teaching talent
- The importance of training and supporting a pool of student and parent volunteers
- The value of seeing, and not just hearing, what your school can offer students
- Why you no longer have to worry about what day of the week or time of day is best
Total run time is 60 minutes. The presentation will run approximately 45 minutes with15 minutes designated for Q&A.
Who Should Attend:
Experienced and new Admission Directors, Marketing Communications Directors, Advancement Directors, Heads of School, Business Managers/CFOs, and Academic Principals/Division Heads will benefit from this session. Join us on September 20, as we teach you how and why to make the shift to an interactive open house program. Nurse, School Counselor, Faculty Advisors, Director of Athletics, Housing/Homestay Coordinators, and the College Counselor.