Design an Interactive Open House to Drive Enrollment


$156 Non-Member

[$143.00 Gold Member]

Some private schools enjoy wildly successful open house programs. Others struggle to get even a small group to show up. Private schools make a mistake when they cling to a “this is how we’ve always done it” approach. Today’s families are far less moved by static, large group sessions that feature a parade of speakers followed by a tour of the campus and facilities.

The marketplace today is ripe for innovation and craves new and highly compelling open house experiences. Designing an interactive open house is a great way to set yourself apart in a field of fierce K-12 competition. It is also a highly effective way to: (1) steward and showcase faculty; (2) boost enthusiasm for what in the past was perceived as a faculty/staff “duty”; and (3) re-recruit current families while opening the door to prospective new families.

This Webinar will provide:

      1. a strong rationale for the interactive approach
      2. answers to key logistical questions
      3. strategies to help you anticipate obstacles and mitigate them before they take you off course
      4. suggestions for how to communicate your newly designed open house experience in a way that resonates with both current and prospective parents and students


  • Shifting the mindset of faculty by tapping into their teaching talent
  • The importance of training and supporting a pool of student and parent volunteers
  • The value of seeing, and not just hearing, what your school can offer students
  • Why you no longer have to worry about what day of the week or time of day is best

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with15 minutes designated for Q&A.

Who Should Attend:

Experienced and new Admission Directors, Marketing Communications Directors, Advancement Directors, Heads of School, Business Managers/CFOs, and Academic Principals/Division Heads will benefit from this session. Join us on September 20, as we teach you how and why to make the shift to an interactive open house program. Nurse, School Counselor, Faculty Advisors, Director of Athletics, Housing/Homestay Coordinators, and the College Counselor.

staff photo amy riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant | Director of Online Learning


Amy Riley has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant. She served as Academic Dean of ISM’s International Advancement Certification Program from 2014–2017 and holds Leader (IAP–L) level certification in the program. In 2018, Amy became the Director of ISM’s Online Learning program.

Current Role

Amy's responsibilities at ISM continue to focus on the advancement sector and include:

  • ongoing coaching in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Prior Experience

Amy has served educational institutions for more than 15 years. She spent five years at The Heritage School, GA, a private-independent PK4–12 school, working in all aspects of advancement—admission, marketing communications, and development. Previously, she served as an educator at the public secondary and post-secondary levels.

Amy has led workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow


Amy earned an Ed.S in educational leadership, a master’s degree in English, and grades 6-12 teaching certification at the University of West Georgia. She obtained a bachelor’s degree in psychology from Auburn University, AL.

blog comments powered by Disqus
Connect with ISM: