Everyone's Stake in Advancement

Status: RECORDED on APR 08, 2014
Certification Credits: 2 IACP

$248 Non-Member

[$143.00 Gold Member]

This webinar was in two parts. Upon purchase, you will receive a .zip file containing videos for both parts.

What does it look like when your Directors of Admission, Communications and Marketing, and Development all work in collaboration to advance your school’s mission? Then they’re no longer operating in silos, but as partners in developing an annual strategic advancement plan.

The results?

  • Your efforts focus on your culture of philanthropy and the recruitment and re-recruitment of students.
  • You map out every communication, event, and “touch” for the coming 12 months.
  • You identify areas of overload so you can to adjust for manageability, given your resources.
  • You systematically move your various constituencies through the enrollment management and donor cycles.

Topics we’ll cover include:

  • Understanding how each area of advancement supports the others
  • Targeting your message to different constituencies—from prospective parents to alumni
  • Identifying strategies for all constituencies as a whole
  • Identifying strategies for each constituency
  • Creating a calendar/plan that integrates admission, communication/marketing, and development efforts with schoolwide activities

Run Time:
Total run time is 60 minutes per session. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

staff photo paula schwartz

Paula Schwartz, Ed.D., IAP-L

ISM Senior Consultant | Director of Fundraising Group | Advancement Academy Convener


Paula joined ISM in 2002 after nearly 20 years working with various educational institutions to plan and execute their development, communications, and research programs. She provides services in the areas of annual, capital, endowment, and major gifts fundraising.

Current Role

As Senior Consultant and Director of ISM’s Fundraising Group, Paula:

  • Consults in development assessments, planning exercises, feasibility studies, case statements, campaign coaching, prospect research, and database management and utilization
  • Has advised and worked on-site with more than 150 schools across North America, many of them more than twice
  • Writes for ISM’s publications, including Ideas & Perspectives
  • Leads leadership and Board retreats, and coaches professional and volunteer leaders
  • Conducts workshops and webinars on annual giving, capital and endowment campaigns, major gifts programs, advancement staffing, and performance evaluation
  • Keynotes and speaks at education conferences including AMS, AISNE, CASE, FCIS, SAES, NCAIS, and CAPS
  • Convenes ISM’s Advancement Academy for expert practitioners in the areas of admission, enrollment management, development, and marketing communications
  • served as co-architect of ISM’s International Advancement Certification Program for advancement professionals in private-independent schools

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

Before joining ISM, Paula was a Vice President with Waters Pelton Ostroff & Associates, Inc., a fundraising consulting firm. In that capacity, Paula conducted numerous development assessments and capital and endowment campaign feasibility studies, totaling more than $65.5 million.

Previously, Paula was Director of Development for the Delaware Symphony Orchestra; Director of Corporate Relations at the World Affairs Council of Philadelphia; and consultant to the Children’s Television Workshop, WNYC-TV, and the New York City Office of the Mayor. She headed and taught at four international institutes established at Duke and Columbia Universities, and for the Council on International Educational Exchange.


Paula earned her doctorate in education from Teachers College, Columbia University, NY. She also holds two master’s degrees, in TESOL and in education, also from Teachers College. She earned her bachelor’s degree from Grinnell College, IA.

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