Private-independent schools are sitting on the “perfect storm” of marketing opportunity, but most don’t know it. While most private School Heads are now aware that the Innovation Era (and the “new economy” it inspires) has major implications on private school marketing and enrollment, few are thinking beyond that because, let’s face it, that’s already a lot to process! This eLearning experience explores the intersection of educational, generational, and marketplace paradigmatic shifts that constitute an unprecedented season of opportunity for private schools. When you evaluate from a 30,000 feet view, you’ll see how the “perfect storm” is really a road map for the next decade of meaningful educational change.
Join us as we explore how the coming parent generational shift (Xers to Millennials), in the context of an Innovation Era and shifting marketplace psychology, will accelerate the pace of change for innovators—and create a sense of urgency for private schools that have been reticent to shift away from 20th century approaches to teaching and learning.
- How the Innovation Era is challenging more traditional notions of teaching and learning
- How a “new economy” is changing the psychology of the consumer marketplace
- How a graduating, or soon-to-be-graduating, generation of Xer parents is going to gradually give way to entirely different generation of private-school parents—the Millennials—and what that means
- How to be among the schools that win in this “perfect storm” of private school marketing opportunity by having the right conversations today
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.
Who Should Attend:School Heads, Division Directors/Principals, CFOs, Marketing Communications Directors, Admission Directors, Advancement Directors, and Trustees will benefit from this session.