Protect Your School’s Brand Image: Social Media Management

TOPIC FOCUSED
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18

APR
Status: CONFIRMED

$156 Non-Member

[$143.00 Gold Member]

April 18, 2018 • 3 PM ET

It seems like every club, every team, and every parent group at your school wants to launch their own Facebook group or Twitter account. In fact, it can feel like herding cats just trying to stay on top of who is posting what and where.

What are the benefits and pitfalls of having “rogue” accounts like these posting on behalf of your school? This webinar will present best practices and policies for streamlining and managing your school’s myriad of social media pop-up accounts.

Takeaways:

  • Discover how to effectively leverage your faculty and students to improve your social media reach.
  • Understand best practices for managing multiple social media accounts.
  • Learn how to implement social media policies for your faculty and student/parent groups.

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

Who Should Attend:

This webinar is appropriate for Marketing Communications professionals.

staff photo penny rogers

Penny A. Rogers, IAP-L

ISM Consultant

Expertise

Penny’s experience in private-independent schools includes more than 13 years in all areas of advancement, including fundraising and admission. She specializes in the areas of marketing communications, enrollment management, and development, including digital marketing, social media, mission-based messaging, strategic enrollment management and marketing plans, and crisis communications and media relations.

Current Role

As an Advancement Consultant and founding Advancement Academy Faculty member with ISM, Penny:

  • Consults in marketing communications and enrollment management planning, case statements, message frameworks, and development assessments
  • Teaches and mentors advancement professionals during ISM’s weeklong Advancement Academy
  • Conducts workshops and webinars focused on marketing communications and enrollment management recommended strategies
  • Writes for ISM’s publications, including Ideas & Perspectives
  • Speaks at national educational conferences, including CASE-NAIS, EMA, and AISAP

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

From 2013–17, Penny served as the Director of Admission & Marketing at Academy at the Lakes, a PreK3–12 school located in Tampa, FL, where she helped the school reach record application and enrollment numbers.

From 2009–13, Penny was the Director of Communications at Ravenscroft School, a PreK–12 school in Raleigh, NC, where she was charged with building the communications program from the ground up. In addition, she was the Annual Fund Director at Ravenscroft for two years.

Before her time in private-independent schools, Penny worked in publications and media relations for the University of Texas, the Memphis Center City Commission, and USA Synchro (National Governing Body for the sport of synchronized swimming) in Colorado Springs, CO.

Education

She graduated with a bachelor’s degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.

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