Support and Evaluation Framework for Advancement Professionals


$156 Non-Member

[$143.00 Gold Member]

ISM’s Support and Evaluation Framework for senior administrators in advancement (development, admission, marketing) empowers you to be the architect of your own personal and professional growth. It is grounded in ISM research over the past three decades that identifies predictability and support as critical to both individuals and school success.

ISM promotes processes that are mission-driven, growth-focused, predictable and supportive, and student-centered. The support and evaluation you receive as a senior administrator provide a pathway to individual and organizational progress. The strategic outcomes—which are fundamental to the school’s success—are strong and ongoing enrollment demand, retention, and philanthropic support.

Ultimately this framework is designed to empower its leaders to advance your school’s mission and objectives. In addition, it will guide you in hiring and retaining outstanding advancement professionals.


  • ISM’s latest management/leadership support and evaluation framework for advancement professionals
  • The six “must haves” to successfully engage in this process
  • The three aspects of this process—reflection, growth, and performance
  • The role of the School Head as your direct supervisor
  • Aspects of ongoing support offered by the School Head
  • The impact—you are engaged and energized by your own professional growth and renewal plan

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with15 minutes designated for Q&A.

Who Should Attend:

This Webinar is appropriate for development, admission, and marketing professionals at all levels of experience.

staff photo paula schwartz

Paula Schwartz, Ed.D., IAP-L

ISM Senior Consultant | Director of Fundraising Group | Advancement Academy Convener


Paula joined ISM in 2002 after nearly 20 years working with various educational institutions to plan and execute their development, communications, and research programs. She provides services in the areas of annual, capital, endowment, and major gifts fundraising.

Current Role

As Senior Consultant and Director of ISM’s Fundraising Group, Paula:

  • Consults in development assessments, planning exercises, feasibility studies, case statements, campaign coaching, prospect research, and database management and utilization
  • Has advised and worked on-site with more than 150 schools across North America, many of them more than twice
  • Writes for ISM’s publications, including Ideas & Perspectives
  • Leads leadership and Board retreats, and coaches professional and volunteer leaders
  • Conducts workshops and webinars on annual giving, capital and endowment campaigns, major gifts programs, advancement staffing, and performance evaluation
  • Keynotes and speaks at education conferences including AMS, AISNE, CASE, FCIS, SAES, NCAIS, and CAPS
  • Convenes ISM’s Advancement Academy for expert practitioners in the areas of admission, enrollment management, development, and marketing communications
  • served as co-architect of ISM’s International Advancement Certification Program for advancement professionals in private-independent schools

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

Before joining ISM, Paula was a Vice President with Waters Pelton Ostroff & Associates, Inc., a fundraising consulting firm. In that capacity, Paula conducted numerous development assessments and capital and endowment campaign feasibility studies, totaling more than $65.5 million.

Previously, Paula was Director of Development for the Delaware Symphony Orchestra; Director of Corporate Relations at the World Affairs Council of Philadelphia; and consultant to the Children’s Television Workshop, WNYC-TV, and the New York City Office of the Mayor. She headed and taught at four international institutes established at Duke and Columbia Universities, and for the Council on International Educational Exchange.


Paula earned her doctorate in education from Teachers College, Columbia University, NY. She also holds two master’s degrees, in TESOL and in education, also from Teachers College. She earned her bachelor’s degree from Grinnell College, IA.

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