3-4 pm ET
To win in the highly competitive educational marketplace, you need to amplify what is exceptional about your students’ educational experience. What that means is that your marketing efforts begin at the classroom level with your faculty, who, because they operate on the front line of mission delivery, are your greatest marketing strength—or not.
Learn how to coach and empower faculty about the power of personalized communication—teacher-to-family. Learn how to teach them the difference between “information”—giving out—and “communication”—getting through. In an era where high expectations exist in all types of school settings, your teachers validate for parents that yours is the BEST educational setting when they provide a level of communication that is unlikely to be realized anywhere else. Fundamentally, your parents don’t mind paying for an exceptional education; what they mind is paying for one that is not. A steady stream of personalized communication that demonstrates: (1) love for the child; (2) a deep knowledge of the child; and (3) a tangible connection between individual units of study and the overall intellectual and social/emotional development of the child reassures parents that their investment is worth it AND builds a reservoir of good will that bonds them to you in the long term enrollment commitment you seek.
You’ll Cover These Topics
- The “rules of engagement” for responsive communication with parents
- Why faculty often feel intimidated by parents
- The power of modeling what a healthy school-to-family partnership looks like
- Tactical, practical tips for “getting through” to parents
Run Time: Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.
Who Should Attend:
Admission Directors, Division Heads/Principals, Marketing Communications Directors, and School Heads will benefit from this session. Join us as we explore the power of a well-coached and well-supported team of faculty marketers.