Teach Faculty How To Market

TOPIC FOCUSED
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Status: RECORDED on APR 06, 2016
Certification Credits: 1 IACP

$156 Non-Member

[$143.00 Gold Member]

3-4 pm ET

To win in the highly competitive educational marketplace, you need to amplify what is exceptional about your students’ educational experience. What that means is that your marketing efforts begin at the classroom level with your faculty, who, because they operate on the front line of mission delivery, are your greatest marketing strength—or not.

Learn how to coach and empower faculty about the power of personalized communication—teacher-to-family. Learn how to teach them the difference between “information”—giving out—and “communication”—getting through. In an era where high expectations exist in all types of school settings, your teachers validate for parents that yours is the BEST educational setting when they provide a level of communication that is unlikely to be realized anywhere else. Fundamentally, your parents don’t mind paying for an exceptional education; what they mind is paying for one that is not. A steady stream of personalized communication that demonstrates: (1) love for the child; (2) a deep knowledge of the child; and (3) a tangible connection between individual units of study and the overall intellectual and social/emotional development of the child reassures parents that their investment is worth it AND builds a reservoir of good will that bonds them to you in the long term enrollment commitment you seek.

You’ll Cover These Topics

  • The “rules of engagement” for responsive communication with parents
  • Why faculty often feel intimidated by parents
  • The power of modeling what a healthy school-to-family partnership looks like
  • Tactical, practical tips for “getting through” to parents

Run Time: Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

Who Should Attend:

Admission Directors, Division Heads/Principals, Marketing Communications Directors, and School Heads will benefit from this session. Join us as we explore the power of a well-coached and well-supported team of faculty marketers.

staff photo amy riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant

Expertise

Amy has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant and served as Academic Dean of ISM’s International Advancement Certification Program from 2013-2017. She earned the Leader (IAP−L) designation through this program.

Current Role

Amy's responsibilities at ISM continue to focus on the advancement sector and include:

  • conducting on-site consulting services in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and Webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Prior Experience

Amy has served educational institutions for more than 15 years. She spent five years at The Heritage School, GA, a private-independent PK4−12 school, working in all aspects of advancement—admission, marketing communications, and development. Previously, she served as an educator at the public secondary and post-secondary levels.

Amy has led marketing and enrollment management workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow

Education

Amy earned an Ed.S. in educational leadership, an MA in English, and grades 6–12 teaching certification from the University of West Georgia. She earned a BA in psychology from Auburn University.

If several of us at the school want to attend the Webinar, do we each have to register and pay?

If two or more people at your school want to attend the Webinar in the same location (for example, in a conference room with one monitor) then you only need to register and pay for one person who will receive the email and link. If you have people in remote locations, each person will need to register and pay separately. Essentially, a registration and payment gives you one link to the Webinar.

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Yes. A message will be sent to the e-mail address you registered one or two days before the run date. You will receive a link to the Webinar Website as well as PDF slides of the presentation you will be attending.

What happens if I miss my Webinar? Will the fee be refunded?

If you’ve missed your scheduled Webinar, don’t panic—you will automatically receive a link to the recorded Webinar, barring any technical difficulties that prevent us from recording the session.

Will I receive the recorded version of the Webinar I just attended?

You will receive a personalized link to the recorded version which is included with the live Webinar pricing. You may watch this as many times as you need; however, you will not be able to share this link. If you would like to share the recorded version, you will need to purchase a download. Check the archived Webinar library about two weeks after your live Webinar.

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During the Webinar, you will be able to type questions, thoughts, and concerns in the communication box. Each Webinar allows 15-minutes for answering these.

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What is the difference between single-topic Webinars, Webinar clusters, and Webinar courses?

Single-topic Webinars: These are basic, 60-minute Webinars (typically 45 minutes long with a 15 minute Q&A session), covering various timely concerns and/or situations. Our calendar is updated monthly, and sometimes weekly, as these sessions are designed to tackle a current need within the private-independent school world.

Webinar clusters: These are Webinar sessions covering one topic, but divided into multiple sessions over several days so that the topic can be explored in more detail without overwhelming the attendees. They are designed both for timely topics, such as an update on recent federal laws, and for more general concerns, such as designing your employee medical package to meet both your budget goals and your school’s unique culture.

Webinar courses: These Webinars are designed to function as an ISM workshop but are done remotely. Since they are remote you will not need to travel and incur additional expenses due to that travel. Webinar courses are broken into smaller segments than typical on-site workshops so you won't need to sit in front of your computer for days on end. In fact, Webinar courses can extend over months giving you time to work on projects that a workshop leader may require.

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