The Central Role of Your Faculty in Marketing Your School

Status: RECORDED on MAY 08, 2013
Certification Credits: 1 IACP

$156 Non-Member

[$143.00 Gold Member]

This Webinar earns 1 credit towards your IACP credit requirements

While they can bring focus, organization, and professionalism to your enrollment demand and fund raising activities, your Admission, Advancement, and Marketing personnel cannot create the energy necessary to drive these initiatives. The “energy” comes from a healthy faculty culture bonding with a healthy student culture and actively engaging your school’s parent culture. This workshop is designed to help school leaders work effectively with their faculty in order to harness and direct the power of your faculty culture in building these relationships.

You'll cover these topics and more:

  • Moving beyond “Kum-by-ya” talk and getting to the research based realities of faculty culture
  • Defining your message: The centrality of your Purpose & Outcome statements
  • Equipping them for the task: support and capacity building for your faculty and academic leaders
  • Impact on your faculty hiring, induction, and evaluation processes (or perhaps yet another reason to re-evaluate and establish said processes . . . )

This workshop is for all school administrators and board members, with an emphasis on the Head of School and Academic Leaders. However, it cannot be stressed enough that this topic is good for reflection by multi-departmental teams (Admission, Advancement, and Academic).

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