“Academic rigor” is heralded as a necessary component of a quality academic program.The concept has enjoyed great traction in education, mainly because a lack of rigor seems highly undesirable.Who would send their children to a school whose marketing message is, “We lack rigor and have low standards!”?
The 1983 A Nation at Risk report firmly established in the public eye that the US education system was enmeshed with mediocrity and called for increased academic rigor as the antidote to the ills of our education system.That call is still being answered by public and private-independent schools. Many private schools we visit still use the term prominently in their purpose and outcome statements (i.e., mission, vision, portraits of the graduate) as an sign to their families and faculty that their institution is of higher quality than others.
This Webinar challenges the use of the word in private-independent schools and posits it is ubiquity and ill-definition presents significant threats to schools as they communicate the value proposition.
We will explore:
- The various “signs” of rigor parents look for and school marketing departments may tout.
- How each may trap the school into engaging in actions or messages that are detrimental to student performance or (just plain false).
- What to do instead to promote the value of your school
This Webinar is for all school leaders particularly Heads of School, Division Heads, Development Directors, Directors of Admission and Directors of Marketing and Communications.
Run time: 60 minutes total. Webinars typically run 45 minutes with 15 minutes of Q&A time.