Turn Reluctant Solicitors Into Powerhouse Fundraisers

TOPIC FOCUSED
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Status: CONFIRMED

$156 Non-Member

[$143.00 Gold Member]

“I will do anything but ask for money!”

How many times have you heard school leaders, both professional and volunteer, declare their aversion to this aspect of fundraising? In this interactive Webinar, learn how to convert even your most reluctant supporters into champion solicitors. Discover proven techniques that will improve your and your volunteers’ ability “to ask.”

Whether you have a reluctant Head or staff member, Trustee, or parent volunteer, in this one-hour session you’ll develop strategies to put them at ease and build their capacity.

Takeaways:

  • Identify what gets in people’s way when it comes to “making the ask”
  • Learn the six secrets of successful solicitations
  • Increase your confidence in performing your individual roles as a front-line gift officer
  • Maximize your team’s ability to align donors’ and prospects’ interests with your school’s philanthropic goals
  • Inspire, coach, and train volunteers and staff members to be dynamic members of a fundraising team

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with15 minutes designated for Q&A.

Who Should Attend:

This Webinar is appropriate for development professionals at all levels of experience.

staff photo paula schwartz

Paula Schwartz, Ed.D., IAP-L

ISM Senior Consultant | Director of Fundraising Group | Advancement Academy Convener

Expertise

Paula joined ISM in 2002 after nearly 20 years working with various educational institutions to plan and execute their development, communications, and research programs. She provides services in the areas of annual, capital, endowment, and major gifts fundraising.

Current Role

As Senior Consultant and Director of ISM’s Fundraising Group, Paula:

  • Consults in development assessments, planning exercises, feasibility studies, case statements, campaign coaching, prospect research, and database management and utilization
  • Has advised and worked on-site with more than 150 schools across North America, many of them more than twice
  • Writes for ISM’s publications, including Ideas & Perspectives
  • Leads leadership and Board retreats, and coaches professional and volunteer leaders
  • Conducts workshops and webinars on annual giving, capital and endowment campaigns, major gifts programs, advancement staffing, and performance evaluation
  • Keynotes and speaks at education conferences including AMS, AISNE, CASE, FCIS, SAES, NCAIS, and CAPS
  • Convenes ISM’s Advancement Academy for expert practitioners in the areas of admission, enrollment management, development, and marketing communications
  • served as co-architect of ISM’s International Advancement Certification Program for advancement professionals in private-independent schools

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

Before joining ISM, Paula was a Vice President with Waters Pelton Ostroff & Associates, Inc., a fundraising consulting firm. In that capacity, Paula conducted numerous development assessments and capital and endowment campaign feasibility studies, totaling more than $65.5 million.

Previously, Paula was Director of Development for the Delaware Symphony Orchestra; Director of Corporate Relations at the World Affairs Council of Philadelphia; and consultant to the Children’s Television Workshop, WNYC-TV, and the New York City Office of the Mayor. She headed and taught at four international institutes established at Duke and Columbia Universities, and for the Council on International Educational Exchange.

Education

Paula earned her doctorate in education from Teachers College, Columbia University, NY. She also holds two master’s degrees, in TESOL and in education, also from Teachers College. She earned her bachelor’s degree from Grinnell College, IA.

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