Using Inbound Marketing to Capture Admission Leads

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14

MAR
Status: CONFIRMED
Certification Credits: 1 IACP

$156 Non-Member

[$143.00 Gold Member]

Registration for Webinar has closed

March 14, 2018 • 3 PM ET

Standing out in the “virtual” crowd is becoming more and more difficult as consumers are overloaded with in-your-face marketing tactics and spam. How do you create content that not only attracts mission-appropriate families but also converts them into qualified leads?

By examining the components needed to launch or boost your school’s inbound marketing strategy, you will gain ideas you can implement immediately to improve website traffic and inquiries. Topics covered will include content creation, blogs, SEO, email automation, and landing pages.

Takeaways:

  • Learn the differences between inbound and outbound marketing.
  • Understand the content and tools needed to create a rich inbound marketing strategy.
  • Gain ideas you can implement to improve website traffic and inquiries.

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

Who Should Attend:

This webinar is appropriate for Admissions and Marketing Communications professionals.

staff photo penny rogers

Penny A. Rogers, IAP-L

ISM Consultant

Expertise

Penny’s experience in private-independent schools includes more than 13 years in all areas of advancement, including fundraising and admission. She specializes in the areas of marketing communications, enrollment management, and development, including digital marketing, social media, mission-based messaging, strategic enrollment management and marketing plans, and crisis communications and media relations.

Current Role

As an Advancement Consultant and founding Advancement Academy Faculty member with ISM, Penny:

  • Consults in marketing communications and enrollment management planning, case statements, message frameworks, and development assessments
  • Teaches and mentors advancement professionals during ISM’s weeklong Advancement Academy
  • Conducts workshops and webinars focused on marketing communications and enrollment management recommended strategies
  • Writes for ISM’s publications, including Ideas & Perspectives
  • Speaks at national educational conferences, including CASE-NAIS, EMA, and AISAP

She holds the Leader Certification through ISM’s International Advancement Program (IAP-L).

Prior Experience

From 2013–17, Penny served as the Director of Admission & Marketing at Academy at the Lakes, a PreK3–12 school located in Tampa, FL, where she helped the school reach record application and enrollment numbers.

From 2009–13, Penny was the Director of Communications at Ravenscroft School, a PreK–12 school in Raleigh, NC, where she was charged with building the communications program from the ground up. In addition, she was the Annual Fund Director at Ravenscroft for two years.

Before her time in private-independent schools, Penny worked in publications and media relations for the University of Texas, the Memphis Center City Commission, and USA Synchro (National Governing Body for the sport of synchronized swimming) in Colorado Springs, CO.

Education

She graduated with a bachelor’s degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.

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