The colleges and universities to which your students matriculate is a vital data point for your families. Until proven otherwise, parents believe their child is a candidate for the most selective schools in the nation. Despite most college advisement programs follow a “college is a match to be made, not a prize to be won” philosophy, parents, the school’s marketing office, and executive leadership typically view college admission as a prize. This places the college counseling office in an interesting position. That is, college counselors realize that the success of the college counseling program (CCP) has little to do with where students matriculate. Quality programs are far more about the counseling process than the product.
This webinar will provide guidance on using the CCP strategically to advance the school’s mission, improve the CCP’s ability to match students to the “best fit” college, and use the CCP to drive positive word-of-mouth marketing. We will cover:
- Role the Director of College Counseling (DOCC) and
Guidance and Advisory
Cultivating a “best fit” culture and establishing priorities
- Using information to shape the culture
Metrics to promote (and avoid) to your division head, Head of School, and community, which frame the college counseling program as a success (even when, on average, 90% of the time deserving students will be rejected from the elite selective colleges).
Research and quotes you should share with your families to help orient them to the proper priorities when selecting a college
This Webinar is for Directors of College Counseling, College Counselors, Guidance Counselors, and Division Heads looking to for strategic ways to position their college counseling program to better deliver on its mission and outcomes, contribute to re-enrollment, and inform the academic strategic planning process.
Run Time: 60 minutes; 45 minutes of presentation and 15 minutes for Q&A.