Using the College Counseling Program Strategically

Status: RECORDED on MAY 08, 2014

$156 Non-Member

[$143.00 Gold Member]

The colleges and universities to which your students matriculate is a vital data point for your families. Until proven otherwise, parents believe their child is a candidate for the most selective schools in the nation. Despite most college advisement programs follow a “college is a match to be made, not a prize to be won” philosophy, parents, the school’s marketing office, and executive leadership typically view college admission as a prize. This places the college counseling office in an interesting position. That is, college counselors realize that the success of the college counseling program (CCP) has little to do with where students matriculate. Quality programs are far more about the counseling process than the product.

This webinar will provide guidance on using the CCP strategically to advance the school’s mission, improve the CCP’s ability to match students to the “best fit” college, and use the CCP to drive positive word-of-mouth marketing. We will cover:

  • Role the Director of College Counseling (DOCC) and

Academic programming

Guidance and Advisory

Internal marketing

Cultivating a “best fit” culture and establishing priorities

  • Using information to shape the culture

Metrics to promote (and avoid) to your division head, Head of School, and community, which frame the college counseling program as a success (even when, on average, 90% of the time deserving students will be rejected from the elite selective colleges).

Research and quotes you should share with your families to help orient them to the proper priorities when selecting a college

This Webinar is for Directors of College Counseling, College Counselors, Guidance Counselors, and Division Heads looking to for strategic ways to position their college counseling program to better deliver on its mission and outcomes, contribute to re-enrollment, and inform the academic strategic planning process.

Run Time: 60 minutes; 45 minutes of presentation and 15 minutes for Q&A.

staff photo bryan smyth

Bryan Smyth, Ph.D.

ISM Consultant | Director of Research


Bryan’s central purpose is to help students flourish. He believes that the enhancement of school environments and cultures is the best way to facilitate growth in children and adults.

Current Role

As a Consultant and ISM’s Director of Research, Bryan:

  • Oversees ISM’s research initiatives
  • Provides on-site scheduling consultations, having had extensive experience creating and implementing unique daily schedules and annual calendars for both boarding and day schools.
  • Leads scheduling-focused workshops and webinars

Bryan joined ISM as a Consultant in 2013, following 13 years in independent school administration.

Prior Experience

Bryan came to ISM from Mount Pisgah Christian School, GA, where he served as the Vice President, Head of the Upper School, Guidance and College Advisement Director, varsity head coach, and psychology teacher over the course of his tenure. Prior to that, he was the Associate Head of School at Brandon Hall, GA.

He is also a licensed clinical psychologist whose practice specialized in the psychological assessment and treatment of adolescents and their families. This varied background and set of experiences affords him the ability to view a school’s form and function from multiple viewpoints, leading to solutions that take into account all perspectives.


Bryan holds a Ph.D. and master’s degree in clinical psychology from Marquette University, WI, and a bachelor’s degree in psychology from the University of Illinois. He also earned an MBA from Reinhardt University, GA, that focused on the application of business principles to the management of independent schools.

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