What Was I Saying? Conducting a Communications Audit

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Status: RECORDED on NOV 19, 2014
Certification Credits: 1 IACP

$156 Non-Member

[$143.00 Gold Member]

In an educational marketplace that is increasingly competitive, private-independent school professionals need to implement a “broad-brush” approach to communications that includes both print and digital media AND conveys a highly personal, compelling, and mission-centric message. Learn how to transform what you said into what you meant to say.

This Webinar will teach you how to conduct a Communications Audit of the full range of messaging platforms you’re utilizing, i.e. Website, eNewsletters, social media, print publications, etc., to ensure that what you’re communicating to current and prospective families:

(1) celebrates student learning;
(2) demonstrates the way in which your school’s programming is moving students closer and closer to becoming the student you’ve described in your “Portrait of the Graduate” or “Student Outcomes” statement; and
(3) validates for parents over and over again that they have made the right choice of school for their child/family.

This Webinar outlines the process of taking a close look at your school’s communications to ensure your messaging seeks in all cases to:

  • Remain student-centered and highly personal
  • Communicate in an active voice
  • Make students the subject of your sentences
  • Employ key words and phrases that are directly linked to your school’s mission and Portrait of the Graduate
  • Communicate the benefit to students of the programs/experiences you’re offering
  • Affirm your value proposition
  • Inspire parents to enroll and re-enroll and constituents to give and get involved through the sharing of compelling stories and testimonials

Experienced and new Admission Directors, Marketing Communications Directors, Advancement Directors, Development Directors, Heads of School, and Division Heads will benefit from this session. Join us as we explore the elements of a Communications Audit.

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

staff photo amy riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant

Expertise

Amy has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant and served as Academic Dean of ISM’s International Advancement Certification Program from 2013-2017. She earned the Leader (IAP−L) designation through this program.

Current Role

Amy's responsibilities at ISM continue to focus on the advancement sector and include:

  • conducting on-site consulting services in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and Webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Prior Experience

Amy has served educational institutions for more than 15 years. She spent five years at The Heritage School, GA, a private-independent PK4−12 school, working in all aspects of advancement—admission, marketing communications, and development. Previously, she served as an educator at the public secondary and post-secondary levels.

Amy has led marketing and enrollment management workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow

Education

Amy earned an Ed.S. in educational leadership, an MA in English, and grades 6–12 teaching certification from the University of West Georgia. She earned a BA in psychology from Auburn University.

If several of us at the school want to attend the Webinar, do we each have to register and pay?

If two or more people at your school want to attend the Webinar in the same location (for example, in a conference room with one monitor) then you only need to register and pay for one person who will receive the email and link. If you have people in remote locations, each person will need to register and pay separately. Essentially, a registration and payment gives you one link to the Webinar.

Will I receive a reminder about the Webinar I’ve just purchased?

Yes. A message will be sent to the e-mail address you registered one or two days before the run date. You will receive a link to the Webinar Website as well as PDF slides of the presentation you will be attending.

What happens if I miss my Webinar? Will the fee be refunded?

If you’ve missed your scheduled Webinar, don’t panic—you will automatically receive a link to the recorded Webinar, barring any technical difficulties that prevent us from recording the session.

Will I receive the recorded version of the Webinar I just attended?

You will receive a personalized link to the recorded version which is included with the live Webinar pricing. You may watch this as many times as you need; however, you will not be able to share this link. If you would like to share the recorded version, you will need to purchase a download. Check the archived Webinar library about two weeks after your live Webinar.

What if I have questions about the presentation? Whom do I contact?

During the Webinar, you will be able to type questions, thoughts, and concerns in the communication box. Each Webinar allows 15-minutes for answering these.

I've purchased a Webinar from the e-Learning Recorded Library but have not been emailed the file.

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What is the difference between single-topic Webinars, Webinar clusters, and Webinar courses?

Single-topic Webinars: These are basic, 60-minute Webinars (typically 45 minutes long with a 15 minute Q&A session), covering various timely concerns and/or situations. Our calendar is updated monthly, and sometimes weekly, as these sessions are designed to tackle a current need within the private-independent school world.

Webinar clusters: These are Webinar sessions covering one topic, but divided into multiple sessions over several days so that the topic can be explored in more detail without overwhelming the attendees. They are designed both for timely topics, such as an update on recent federal laws, and for more general concerns, such as designing your employee medical package to meet both your budget goals and your school’s unique culture.

Webinar courses: These Webinars are designed to function as an ISM workshop but are done remotely. Since they are remote you will not need to travel and incur additional expenses due to that travel. Webinar courses are broken into smaller segments than typical on-site workshops so you won't need to sit in front of your computer for days on end. In fact, Webinar courses can extend over months giving you time to work on projects that a workshop leader may require.

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