Your Mission, Your Students, Your Faculty—How to Lead a Purpose & Outcome Statements Workshop at Your School



Status: OPEN

RSVP DATE: MAY 24, 2017

$156 Non-Member

[$143.00 Gold Member]

Registration for Webinar has closed

May 24, 2017 • 3 PM ET

Your brief, highly evocative mission statement cannot by itself express every aspect of your school’s differentiating proposition. Learn how to develop the other two differentiating statements—Portrait of the Graduate and Characteristics of Professional Excellence—to form a three-part suite of statements called Purpose-and-Outcome Statements.

Your Purpose-and-Outcome Statements serve as the foundation for all your marketing messages—and as an operational framework against which you measure everything you do on behalf of students.

Your Portrait of the Graduate statements describe your students at the end of your highest grade, having become who they are as a direct result of the unique learning experience you designed for them. Your Characteristics of Professional Excellence describe the attitudes, values, and beliefs that must be present in strength among your faculty to ensure the development of the Graduate you’ve promised.

Learn how to lead this important work at your school: (1) who should be involved; (2) how to prepare and support them with a well-defined process; and (3) how to ensure your faculty, staff, and administrators are 100% in sync about what students can experience at your school that they are unlikely to experience anywhere else.


  • Who should participate in the creation of each set of statements
  • How to prepare people for the work prior to the actual workshop
  • How showing examples of P&O statements from a range of school types offers clarity about the work the team is about to do
  • How to layer in a predictable and well-defined process—for the workshop day and for the days and weeks that follow
  • How to use your suite of statements, once affirmed
  • Why it matters that every adult on campus understands their role in ensuring the delivery of a mission-aligned student experience

Run Time:
Total run time is 60 minutes. The presentation will run approximately 45 minutes with 15 minutes designated for Q&A.

Who Should Attend:
Advancement professionals (Development, Admission, Marketing/Communications), School Heads, and volunteer leaders.

If several of us at the school want to attend the Webinar, do we each have to register and pay?

If two or more people at your school want to attend the Webinar in the same location (for example, in a conference room with one monitor) then you only need to register and pay for one person who will receive the email and link. If you have people in remote locations, each person will need to register and pay separately. Essentially, a registration and payment gives you one link to the Webinar.

Will I receive a reminder about the Webinar I’ve just purchased?

Yes. A message will be sent to the e-mail address you registered one or two days before the run date. You will receive a link to the Webinar Website as well as PDF slides of the presentation you will be attending.

What happens if I miss my Webinar? Will the fee be refunded?

If you’ve missed your scheduled Webinar, don’t panic—you will automatically receive a link to the recorded Webinar, barring any technical difficulties that prevent us from recording the session.

Will I receive the recorded version of the Webinar I just attended?

You will receive a personalized link to the recorded version which is included with the live Webinar pricing. You may watch this as many times as you need; however, you will not be able to share this link. If you would like to share the recorded version, you will need to purchase a download. Check the archived Webinar library about two weeks after your live Webinar.

What if I have questions about the presentation? Whom do I contact?

During the Webinar, you will be able to type questions, thoughts, and concerns in the communication box. Each Webinar allows 15-minutes for answering these.

I've purchased a Webinar from the e-Learning Recorded Library but have not been emailed the file.

When you purchased your webinar from the Recorded Library, you were forced to create an account with our shopping court. This makes it possible to track your purchases and also to download electronic products (pre-recorded webinars, collections, or ebooks). You access all of your electronic products by logging in and clicking on Account>Downloads.

What is the difference between single-topic Webinars, Webinar clusters, and Webinar courses?

Single-topic Webinars: These are basic, 60-minute Webinars (typically 45 minutes long with a 15 minute Q&A session), covering various timely concerns and/or situations. Our calendar is updated monthly, and sometimes weekly, as these sessions are designed to tackle a current need within the private-independent school world.

Webinar clusters: These are Webinar sessions covering one topic, but divided into multiple sessions over several days so that the topic can be explored in more detail without overwhelming the attendees. They are designed both for timely topics, such as an update on recent federal laws, and for more general concerns, such as designing your employee medical package to meet both your budget goals and your school’s unique culture.

Webinar courses: These Webinars are designed to function as an ISM workshop but are done remotely. Since they are remote you will not need to travel and incur additional expenses due to that travel. Webinar courses are broken into smaller segments than typical on-site workshops so you won't need to sit in front of your computer for days on end. In fact, Webinar courses can extend over months giving you time to work on projects that a workshop leader may require.

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