Your school newsletter, whether electronic or print, is more than a series of reminders and notices. When crafted strategically, it is a shining example of your school’s mission at work.
Your school newsletter should illustrate the exemplary quality of the school’s education, the student body, and the people who deliver the program. It’s one of your strongest tools to influence recruitment and re-recruitment by showing the strength of your community, the value of programs offered, and the caliber of students and graduates produced.
Looking for a way to bring your community together? Empower your families and friends to advocate for your school? Consider an ambassador program.
Parent and student ambassador programs are a great way to expand your reach and share authentic success stories with prospective families.
Many private-independent schools take the mission statement one step further and set themselves apart by creating a “Portrait of the Graduate”: a series of five descriptors that define a school’s mission in terms of student outcomes.
Summer is finally here and it’s the perfect time to catch up on tasks that might have fallen to the wayside during the school year. It’s also a great opportunity to expand your mind with reads that may inspire you to think differently about how you work within your private-independent school.
Video is a strong medium to incorporate into your school’s advertising mix. After all, what better way to communicate your school’s story than by showing a day in the life of your students? Therefore, the question isn’t if you should focus on video marketing. You absolutely should! Instead, ask yourself: How do we create videos that capture and hold viewers’ attention, generating buzz and interest in our school?
When the Parent Association is clear about the role it plays, this organization constitutes one of your school’s strongest assets. Its mission is to support the school’s strategic and operational goals. An annual audit of the association’s functions and responsibilities keeps it on track and avoids potential problems.
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