advancement eletter Vol15 No5 facebookads

Facebook Ads Strengthen Your School’s Story

Vol. 15 No. 5

Facebook is the go-to social media outlet for sharing your messages, offers, and events with your community. The once free social giant has changed its algorithm several times over the years, making communications more challenging for companies and losing some of it’s support along the way. However, it remains at the top of the pyramid for social advertising strategies, so we are forced to reignite our love for its capabilities.

advancement eletter Vol15 No5 junkmail

Your School’s Newsletter: Is It Informational or Considered Junk Mail?

Vol. 15 No. 5

Regardless of whether your school sends out an electronic or printed newsletter, if it’s not perceived as informational and relevant, it may be seen as just another piece of junk mail. And, if your families, faculty, and staff aren’t reading it, then they’re missing what you’re trying to share with them.

advancement eletter Vol15 No4 donorfilin

Guidelines for Maintaining Your Gift Documentation Records

Vol. 15 No. 4

Time and time again, we hear the question, “How long should we keep our records?” Well, your records—paper and scanned—are legal and evidentiary backup for the actual gifts. You should keep them permanently. These records are your accounting control. After all, you are better off keeping them than regretting you didn’t when you might need them. What?

Don’t panic. Here are a few guidelines.

advancement eletter Vol15 No4 feederschooltie

Strategies for Strengthening Ties With Feeder Schools

Vol. 15 No. 4

As the Admission Director, you know that your faculty members have experience teaching feeder school graduates who now attend your school. So they know what types of background knowledge, skills, and experiences these newcomers bring. It’s likely that these students are a good “match” for your program and will have positive experiences on your campus. Also, when several students come from the same feeder school, they already have friends in their class at your school. Each of these factors eases the transition from the former school to the new, and reduces the adjustment time for students, teachers, and parents as they acclimate to your school’s culture.

advancement eletter Vol15 No3 internationalstudents

Tips for Working With International Student Agents

Vol. 15 No. 3

International students bring not only revenue to private schools, but an enhanced level of culture to the overall student experience. Over the past decade, international K–12 programs have seen significant growth throughout the U.S. Assisting K–12 schools with this growth are numerous International Student Broker (Agent) firms and independent consultants. Although schools don’t need to partner with brokers to enhance or initiate exchange student and international study programs, most of the schools ISM works with for international student insurance report using agents to help place students, along with other associated tasks. Through our insurance relationships, we have compiled the following five tips for working with an International Student Broker.

advancement eletter Vol15 No3 surveydata

Obtaining Reliable Data From Surveys to Guide Your Decision-Making

Vol. 15 No. 3

A common and quite costly mistake schools make is to base decisions on unreliable sources, from a small group of vocal parents who claim that “everyone” feels the same way, or national trends that may or may not apply to your school. The key to avoiding this mistake is to assume nothing. Costly examples include the assumption that families are leaving because of the cost of tuition or because you don’t have a swimming pool; that new families aren’t enrolling because the lower school entrance needs a million-dollar makeover; or that parents all want a Mandarin program (and should thus have one).

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