How to Organize a Virtual Open House to Drive International Enrollment

How to Organize a Virtual Open House to Drive International Enrollment
How to Organize a Virtual Open House to Drive International Enrollment

Date(s):
Time: 3:00pm ET

Your online presence is one of the top ways international families become acquainted with your school. You must capture and hold their attention when they first encounter your website in order to drive inquiries and recruitment efforts. Learn how to create a virtual open house or tour of your school to gain a competitive edge in today’s international marketplace.

Research shows that international students and their families start researching schools one to three years before they intend to enroll. They’ll start by visiting your website. Is your school’s web presence and international content vibrant and focused enough to retain their interest? The most competitive schools showcase their unique campuses, distinctive facilities, and engaging community members through virtual open houses.

Virtual tours or open houses are not new, but schools must learn how to market themselves effectively online, especially for families who may never visit your campus before enrolling their child. Your unique distinctions may be lost if you don’t market them effectively. Learn how to create a virtual open house that gives your school a competitive edge in today’s international student market.

You'll learn how to:

  • Create a virtual tour or open house event.
  • Identify what should and shouldn’t be included in the “first impression.”
  • Identify important program distinctions that should be highlighted.
  • Leverage current faculty, staff, and student voices as authentic content showcasing your unique school.
  • Create minor shifts in content to impact how you keep your audience's attention.
  • Use videos and virtual tours of your school.
  • Build a checklist for programmatic essentials that attract international families.

This webinar is great for:

International Program Directors and Coordinators, Admission Directors and associates, enrollment management teams, and PDSO/DSO teams.

Jacqueline M. Yamada

Jacqueline M. Yamada

ISM Consultant

Expertise

Jacqui, a former international student program coordinator and Principal Designated School Official (PDSO), has turned her work with international students into a model for governance of international student programs. She has expertise in international student enrollment, international program establishment, SEVIS compliance, homestay concerns, and international student relations.

Current Role

As an ISM Consultant, Jacqui shares recommended strategies for international student programs with private-independent school administrators. She teaches workshops, hosts webinars, and conducts on-site consultations to help schools create, bolster, and sustain international student enrollment programs.

Jacqui has presented at many industry association events, including TABS, NAIS, NBOA, SBSA, ISANNE, IECA, MISBO, and ICEF. She was also invited to participate in a NAFSA Summit Briefing by the U.S. State Department and Department of Education.

Prior Experience

Jacqui previously served as Director of International Programs and Principal Designated School Official (PDSO) for the Rocky Hill School, RI. She worked with SEVIS to keep her school in strict compliance with U. S. Homeland Security and Department of State. Jacqui has worked in the education field for 25 years.

If several of us at the school want to attend the webinar, do we each have to register and pay?

If two or more people at your school want to attend the webinar in the same location (for example, in a conference room with one monitor) then you only need to register and pay for one person who will receive the email and link. If you have people in remote locations, each person will need to register and pay separately. Essentially, a registration and payment gives you one link to the webinar.

Will I receive a reminder about the webinar I’ve just purchased?

Yes. A message will be sent to the email address you registered one or two days before the run date. You will receive a link to the webinar as well as PDF slides of the presentation you will be attending.

What happens if I miss my webinar? Will the fee be refunded?

If you’ve missed your scheduled webinar, don’t panic—you will automatically receive a link to the recorded webinar, barring any technical difficulties that prevent us from recording the session.

Will I receive a recorded version of the webinar after it concludes?

Yes, a recording of your webinar will be sent 24–48 hours after the recording concludes. 

What if I have questions about the presentation? Whom do I contact?

You will be able to type questions, thoughts, and concerns in the communication box throughout the webinar. Each webinar allows 15 minutes for answering questions.

Confirmation and Cancellation Policy

We will correspond with you through email as soon as your workshop is confirmed, no later than two weeks prior to its start date. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Tuition Payment and Cancellation Policy for In-Person, Group-based Programs

Tuition must be paid in full 10 business days prior to the start date of the in-person, group-based program. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.

Cancellation requests must be made in writing by emailing workshops@isminc.com, faxing to 302-656-0647, or mailing to: Professional Development Coordinator, ISM, 1316 N. Union St., Wilmington, DE, 19806.

  • Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
  • There will be no refunds for cancellations made less than 15 business days before the start of the program. For registrations paid for with membership Gold Dollars, the member school will receive a 50% refund of Gold Dollars.
  • Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.

The Substitution Option and Wallet Option

Should an attendee need to cancel less than 15 days prior to the start date of the workshop, the school has two options to avoid penalty. Schools may also exercise these options at anytime for cancellations. 

  1. The school may substitute another employee.
  2. The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Professional Development Coordinator at 302-656-4944 x152.

*We DO NOT accept enrollments from consultants.

Image of a teacher and students in class
Image of a teacher and students in class

Our Guarantee

ISM believes in providing quality and excellence in all of our events and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our events to their colleagues. If you are not satisfied with your event for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.

If you have any questions, click below to send us an email. 

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