How to Remove the Stigma of Financial Aid and Attract More Families

How to Remove the Stigma of Financial Aid and Attract More Families
How to Remove the Stigma of Financial Aid and Attract More Families

Date(s):
Time: 3:00pm ET

Your school’s financial aid program is a powerful tool to help you attract new, mission-appropriate families and assess the amount of tuition they can pay.

This webinar will help your school remove the stigma from your financial aid program, using indexed tuition to encourage more applicants and fill empty seats. By reframing your financial aid message to refer to a family's ability to pay rather than the school's discount award, you strengthen your school’s position and long-term viability.

  • Are you concerned about your school’s financial aid and tuition strategies as the COVID-19 pandemic continues to impact families?
  • Do you worry that the middle-income earners will not apply to your school this year?
  • Do you struggle with making your school accessible to a socioeconomic diverse population?
  • Do you worry that your financial aid program has a stigma attached to it?
  • Do you want to revise your approach to better attract mission-appropriate families?

A “traditional” financial aid model focuses on offering discounts and goodwill to families that cannot afford full tuition. Conversely, a “sliding scale” financial aid program focuses on what each family can afford to pay.

This webinar will explore why traditional financial aid approaches can discourage middle-income applicants. Discover how to leverage a sliding scale tuition model to better position your school for the future.

You will learn how to:

  • reposition your financial aid program to enhance enrollment;
  • understand what your school can afford when it comes to tuition; and
  • set tuition and use financial aid to strengthen your school.

After this webinar, you’ll be:

  • able to set a sliding scale financial aid program for your school;
  • ready to make your school available to a diverse socio-economic population; and
  • confident that your tuition and financial aid strategies will serve your school for years to come.

This webinar is for:

School Heads, Business Managers, Admission Directors, Financial Aid Directors, and Board Members.

Terry Moore

Terry L. Moore, BCP-E

ISM Executive Consultant

Expertise

Terry shares his expertise with private-independent schools in strategic planning and strategic financial planning, strategic performance analysis, effective school operation, fundraising, faculty evaluation and compensation, and financial aid.

Current Role

Terry has supported more than 200 schools on-site since 2002 through ISM, many multiple times. He also:

  • Writes for ISM’s publications, including Ideas & Perspectives
  • Created the ISM FAST program (ISM’s cutting-edge financial aid tool)
  • Speaks at various conferences including NBOA, NYSAIS, CAIS, FISBO, and AISNE
  • Leads ISM workshops and webinars

Terry recently completed a two and a-half year assignment at St. Mary’s School, Aliso Viejo, CA. He served as the Head of Finance, Operations, and Advancement. During that assignment, he continued to consult with ISM.

Terry has over 30 years of experience in both the profit and not-for-profit sectors. His professional background includes expertise in all financial matters of independent schools. Further, he specializes in many aspects of operations, safety and security, marketing, and fundraising. Because of the specialized niche of independent schools, he enjoys helping schools explore their mission statement articulation.

Prior Experience

Terry’s professional experience includes work at two independent schools. In addition to St. Mary’s School, Terry was also at Trinity Academy of Raleigh, NC where he was a founder and served on the Board of Directors for six years, after which he was asked to become the Director of Administrative Services.

Additionally, Terry has served on the Board of several non-profits and the Vestry of two Episcopal Churches.

Education

Terry earned a BS degree from East Carolina University, Greenville, NC, and has done graduate work at Regis University, Denver, CO.

If several of us at the school want to attend the webinar, do we each have to register and pay?

If two or more people at your school want to attend the webinar in the same location (for example, in a conference room with one monitor), then you only need to register and pay for one person who will receive the email and link. If you have people in remote locations, each person will need to register and pay separately. Essentially, a registration and payment gives you one link to the webinar.

Will I receive a reminder about the webinar I’ve just purchased?

Yes. A message will be sent to the email address you registered one or two days before the run date. You will receive a link to the webinar as well as PDF slides of the presentation you will be attending.

What happens if I miss my webinar? Will the fee be refunded?

If you’ve missed your scheduled webinar, don’t panic—you will automatically receive a link to the recorded webinar, barring any technical difficulties that prevent us from recording the session.

Will I receive a recorded version of the webinar after it concludes?

Yes, a recording of your webinar will be sent 24–48 hours after the recording concludes. 

What if I have questions about the presentation? Whom do I contact?

You will be able to type questions, thoughts, and concerns in the communication box throughout the webinar. Each webinar allows 15 minutes for answering questions.

Confirmation and Cancellation Policy

We will correspond with you through email as soon as your workshop is confirmed, no later than two weeks prior to its start date. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Tuition Payment and Cancellation Policy for In-Person, Group-based Programs

Tuition must be paid in full 10 business days prior to the start date of the in-person, group-based program. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.

Cancellation requests must be made in writing by emailing workshops@isminc.com, faxing to 302-656-0647, or mailing to: Professional Development Coordinator, ISM, 2207 Concord Pike, #417 Wilmington, DE 19803.

  • Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
  • There will be no refunds for cancellations made less than 15 business days before the start of the program. For registrations paid for with membership Gold Dollars, the member school will receive a 50% refund of Gold Dollars.
  • Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.

The Substitution Option and Wallet Option

Should an attendee need to cancel less than 15 days prior to the start date of the workshop, the school has two options to avoid penalty. Schools may also exercise these options at anytime for cancellations. 

  1. The school may substitute another employee.
  2. The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Professional Development Coordinator at 302-656-4944 x152.

*We DO NOT accept enrollments from consultants.

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Our Guarantee

ISM believes in providing quality and excellence in all of our events and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our events to their colleagues. If you are not satisfied with your event for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.

If you have any questions, click below to send us an email. 

Webinar Registration

Register for your webinar online by filling out the form below. 

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