Location: Philadelphia, PA
The game has changed for international student recruitment. In a world of growing competition, increasing visa denials, and challenging agency relationships, it is no longer good enough to sit back and wait for students and agents to come knocking at your door. If you want to succeed in establishing or growing your international student program today, you need to update your strategies to meet current trends and circumstances.
Early Bird Discounts end 4/17/2020!
Standard Pricing: $2,377 Gold Members // $2,797 General // $1,604 Second Person
While many schools struggle to attract and retain international families, there are also schools that thrive. There is a common thread between these successful schools that allows them to grow enrollment at a predictable and reasonable pace without increasing marketing spend or staff.
In this workshop, you will not only learn what these new strategies are, but you will be able to create a customized, step-by-step action plan that sets your school on the path to success. You’ll learn how to implement these strategies the moment you return to campus for long-lasting, positive results.
- Learn effective strategies for attracting international families, even if your school is in a rural area.
- Create a safe and compliant homestay program that supports a growing international student program.
- Explore how to help your students navigate the new visa application process to ensure they “pass.”
- Determine the right way to work with recruiting agencies so they actually bring you mission-appropriate families.
- Create a strategy for taking control of your recruiting efforts and marketing your program—without having to rely solely on agencies.
- Learn how to grow your international student enrollment without the pressure or additional cost of increasing your staff.
- Discover how to create the perfect international page on your website that families and agencies will love.
- Ensure you can diversify your program to recruit families from many different countries.
- Learn the digital marketing strategies to effectively market and communicate with your international families.
Who Should Attend:
Admission Directors, Directors of Enrollment Management, International Program Directors, Principal Designated School Official (PDSO) and Designated School Official (DSO) teams, Business Managers, Advancement Directors, School Heads, and anyone overseeing an international student program should attend. This workshop is ideal for teams who want to build a mission-driven, cohesive international student program together.
Jacqueline M. Yamada
Jacqui, a former international student program coordinator and Principal Designated School Official (PDSO), has turned her work with international students into a model for governance of international student programs. She has expertise in international student enrollment, international program establishment, SEVIS compliance, homestay concerns, and international student relations.
As an ISM Consultant, Jacqui shares recommended strategies for international student programs with private-independent school administrators. She teaches workshops, hosts webinars, and conducts on-site consultations to help schools create, bolster, and sustain international student enrollment programs.
Jacqui has presented at many industry association events, including TABS, NAIS, NBOA, SBSA, ISANNE, IECA, MISBO, and ICEF. She was also invited to participate in a NAFSA Summit Briefing by the U.S. State Department and Department of Education.
Jacqui previously served as Director of International Programs and Principal Designated School Official (PDSO) for the Rocky Hill School, RI. She worked with SEVIS to keep her school in strict compliance with U. S. Homeland Security and Department of State. Jacqui has worked in the education field for 25 years.
Workshop Schedule (subject to adjustment)
(Continental breakfast is available starting at 7:00 a.m. and breaks are at 10:15 a.m. and 3:00 p.m. daily.)
7:00-8:30 Registration and Breakfast
8:30–10:15 Session One
10:30-12:15 Session Two
12:15-1:15 Lunch with ISM
1:15-3:00 Session Three
3:15-5:00 Session Four
5:00-5:30 General Session
5:30-6:00 Reception with ISM
6:00 Dinner with ISM
8:30–10:15 Session Five
10:30-12:15 Session Six
12:15-1:15 Lunch with ISM
1:15-3:00 Session Seven
3:15-5:00 Session Eight
5:00–6:00 Reception with ISM
8:30–10:15 Session Nine
10:30-12:15 Session Ten
12:15-1:15 Lunch with ISM
1:15-3:00 Session Eleven
3:15-5:00 Session Twelve
5:00–6:00 Reception with ISM
The Hilton Philadelphia at Penn's Landing
201 South Columbus Boulevard
Philadelphia, PA 19106
The Hilton Philadelphia at Penn's Landing is on the Delaware River, adjacent to the Independence Seaport Museum and summer activities along the river. It is within walking distance to historic Old City Philadelphia.
A group hotel reservation rate of $219 is available until June 1, 2020. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.
Make your hotel reservations by:
- Reserving your room online
- Calling 215-521-6500 and let then know you are with ISM or Independent School Management Summer Institute
The Hilton Penns Landing is pet-friendly. Please contact the hotel for details.
Delta Air Lines is pleased to offer special discounts for Independent School Management. Please click here to book your flights.
You may also call the Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NMU5P.
Getting there from Philadelphia International Airport
DIRECTIONS: Take the Philadelphia ramp on the left to merge onto I-95 N. Take exit 20 for Columbus Blvd. Turn left onto S Columbus Blvd. Hotel will be on the right.
Distance from Hotel: 11.7 miles
Drive Time: 15 minutes
How will ISM communicate workshop information with me?
It is essential that your school approves the following email addresses from ISM:
You will be receiving all communication—including your confirmation email and access to your workshop's Google Drive account—from these e-mails.
What does my registration fee include?
All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.
What is not included in my registration fee?
Hotel accommodations and travel expenses, other meals not noted.
What should I wear?
Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.
Summer temperatures average mid-80s to a low of 65. It can get quite hot—into the 90s—and humid. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking weather.com.
What should I bring?
You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.
Where can I work out?
The Hilton Penns Landing offers a fitness center and a pool, as well as bicycle rentals. Since the hotel is located on the river, you have easy access to walking in Old City, as well as on the riverfront.
Can my special dietary requirements be met?
Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.
How much free time will I have?
There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.
Should I need medical or dental attention, where should I go?
Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.
Confirmation and Cancellation Policy
We will correspond with you through email as soon as your workshop is confirmed, no later than two weeks prior to its start date. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)
Tuition Payment and Cancellation Policy for In-Person, Group-based Programs
Tuition must be paid in full 10 business days prior to the start date of the in-person, group-based program. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.
Cancellation requests must be made in writing by emailing firstname.lastname@example.org, faxing to 302-656-0647, or mailing to: Event Experience Manager, ISM, 1316 N. Union St., Wilmington, DE, 19806.
- Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
- There will be no refunds for cancellations made less than 15 business days before the start of the program.
- Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.
The Substitution Option and Wallet Option
Should an attendee need to cancel less than 15 days prior to the start date of the workshop, the school has two options to avoid penalty. Schools may also exercise these options at anytime for cancellations.
- The school may substitute another employee.
- The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Events Experience Manager at 302-656-4944 x152.
*We DO NOT accept enrollments from consultants.
ISM believes in providing quality and excellence in all of our events and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our events to their colleagues. If you are not satisfied with your event for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.
If you have any questions, click below to send us an email.
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