Location: San Diego, CA ●
Certification Credits: 30 IACP
Get the big-picture view of the factors most impacting your ability to recruit and re-recruit mission-appropriate students. Through ISM’s admission funnel model, observe sound strategies, common pitfalls, and well-developed solutions to the most frequent issues arising in private school Admission Offices.
This workshop is designed to specifically introduce Admission Officers to the big-picture view of factors most impacting the ability to recruit and re-recruit mission-appropriate students. Get a firsthand look at ISM’s admission funnel model, observing sound strategies, common pitfalls, and well-developed solutions to some of the most frequent issues arising in private-school enrollment.
Learn key professional traits and office management skills—along with marketing strategies and communication tools—that will prove priceless in your team’s pursuit of visits, inquiries, and viable applications. Working with your workshop leader and colleagues, engage in a forum to hear research-driven strategies and new ideas. Leave feeling inspired and confident about your new role, with an action plan in hand.
- Communicate your school’s mission and values to generate more inquiries, campus visitors, and applications from mission-appropriate families willing and able to pay full tuition.
- Develop a strategy to re-recruit your current students and families with accurate value propositions that reflect your school’s true mission.
- Analyze your school’s placement, messaging, and “edge” within its local educational marketplace through data analysis and community feedback.
- Build a culture of customer service at your school that permeates day-to-day activities, tours, and special events.
- Work with your School Head or immediate superior to establish achievable goals that contribute to your school’s overall recruitment effort.
Who Should Attend:
Admission Directors, Officers, and personnel with three years or fewer of experience should attend.
Steve Salvo, IAP-L
Consultant, ISM | Assistant Head of School, Enrollment Management and the Student Experience, Trinity Episcopal School
Steve provides his expertise in the areas of admission, development, and marketing communications.
As a member of ISM’s Advancement Team, Steve:
- Facilitates ISM’s New Admission Director workshop at Summer Institute
- Acts as an instructor and mentor during Advancement Academy
He holds the Leader Certification through ISM’s International Advancement Program (IAP−L).
Steve also serves as Assistant Head of School at Trinity Episcopal School, a coed, independent, PK–8 day school in New Orleans, LA. He oversees various aspects of the student experience, including acting as Director of Admission and leading all recruitment and re-recruitment functions; and serving as Director of the school’s $700,000+ tuition assistance program. Trinity has seen annual giving dollars increase by 58% and parent participation improve by 39% under Steve’s leadership.
Steve has presented on various advancement-related topics at national education conferences, including SSATB (EMA), NAIS, ERB, NAES, and AISGW. He is a graduate of the NAIS Fellowship for Aspiring School Heads program.
Steve is currently on the Board of Directors of the AISAP and is the Chair of AISAP’s Certification for Admission and Enrollment Management Professionals Council. Steve also serves on the Board of Directors for the Autism Society of Greater New Orleans.
Steve has worked in independent schools since 2000, following two years as a senior accountant at KPMG, LLP, in Boston, MA. He was a math teacher, dorm parent, and coach at the Indian Mountain School, CT, before moving to Flint Hill School, VA, where he served as a Department Chair and camp director. Steve began his full-time advancement career as the Director of Admission at Browne Academy, VA, in 2007, before he joined Trinity in 2012.
Steve earned a bachelor’s degree in Business Administration from the University of Richmond, VA, and a master’s degree in Education Leadership from George Mason University, VA.
The workshop kicks off on Sunday, with registration from 2–3 pm, followed by the opening session, a reception, and Get to Know You dinner. You will have full days of sessions and networking on Monday and Tuesday, with the workshop wrapping up at noon on Wednesday. If you are traveling by air, please make your flight departure time 3:00 or later.
Sunday, October 20
2:00–3:00 pm Registration
3:00–5:00 pm Session 1
5:00 pm Reception and Dinner
Monday, October 21
7:00 – 8:00 am Continental Breakfast
8:00 – 9:15 am Session 2
9:15 – 10:15 am Keynote
10:15 – 10:30 am AM Break
10:30 – 12:15 pm Session 3
12:15 – 1:15 pm Lunch
1:15 – 3:00 pm Session 4
3:00 – 3:15 pm PM Break
3:15 – 5:00 pm Session 5
5:00 pm Networking Reception
Tuesday, October 22
7:15 – 8:15 am Continental Breakfast
8:15 – 10:00 am Session 6
10:00 – 10:15 am AM Break
10:15 – 12:00 pm Session 7
12:00 – 1:00 pm Lunch
1:00 – 2:45 pm Session 8
2:45 – 3:00 pm PM Break
3:00 – 4:45 pm Session 9
4:45 pm Networking Reception
Wednesday, October 23
7:15 – 8:15 am Continental Breakfast
8:15 – 10:15 am Session 10
10:15 – 10:30 am AM Break
10:30 – 11:45 am Session 11
How to Book Your Room
Doubletree by Hilton San Diego Mission Valley
7450 Hazard Center Dr.
San Diego, CA 92108
ISM's room block is open for online or call in reservations.
- Use this link to make your reservations.
- Call the hotel directly at 619-297-5466 and ask for the Independent School Management or ISM room block.
Note: Do NOT make any non-refundable travel arrangements until you receive a communication from ISM that the workshop is confirmed to run.
About the Hotel
The DoubleTree by Hilton San Diego - Mission Valley puts you in the center of San Diego. The Mission Valley hotel is conveniently located next to the trolley stop, which offers easy transportation to a variety of the city’s top attractions including Old Town, Little Italy, Petco Park, San Diego Convention Center, Gaslamp Quarter, and San Diego State University.
It offers some of the largest guest rooms in Mission Valley and are pet-friendly. Each room has 400 sq. ft. of contemporary space with high-quality amenities. Standard Wi-Fi is complimentary for Hilton Honors members who book direct. It also offers an indoor and outdoor pool plus a 24-hour fitness center.
- Adjacent to the San Diego Trolley, it's a quick ride to historic Old Town and 10 minutes to downtown
- Walk/bike path to Fashion Valley Mall, connected to Hazard Center shops and restaurants
- Largest guest rooms in Mission Valley
- Heated indoor/outdoor pools, 24-hour fitness center, and business center
Things to do in San Diego
Located in the heart of Mission Valley, this DoubleTree hotel near the University of San Diego is just steps from the San Diego Trolley. This provides easy transport to a range of attractions, including the historic Gaslamp Quarter, SDCCU Stadium (formerly known as Qualcomm Stadium) and Petco Park, home of the San Diego Padres.
Indulge in some retail therapy at the Fashion Valley Mall, a large mall in San Diego with many fine shops, and within walking distance of the hotel. Discover the world-famous San Diego Zoo, SeaWorld® San Diego, and LEGOLAND® California, or explore the museums and gardens of Balboa Park. Enjoy one of San Diego’s 94 championship golf courses, including world-famous Torrey Pines Golf Course.
How will ISM communicate workshop information with me?
It is essential that your school approves the following email addresses from ISM:
You will be receiving all communication—including your confirmation email and access to your workshop's Google Drive account—from these emails.
What does my registration fee include?
All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.
What is not included in my registration fee?
Hotel accommodations and travel expenses, other meals not noted.
What should I wear?
Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.
What should I bring?
You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.
Can my special dietary requirements be met?
Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.
Should I need medical or dental attention, where should I go?
Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.
Confirmation and Cancellation Policy
We will correspond with you through email as soon as your workshop is confirmed, no later than two weeks prior to its start date. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)
Tuition Payment and Cancellation Policy for In-Person, Group-based Programs
Tuition must be paid in full 10 business days prior to the start date of the in-person, group-based program. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.
Cancellation requests must be made in writing by emailing firstname.lastname@example.org, faxing to 302-656-0647, or mailing to: Professional Development Coordinator, ISM, 1316 N. Union St., Wilmington, DE, 19806.
- Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
- There will be no refunds for cancellations made less than 15 business days before the start of the program. For registrations paid for with membership Gold Dollars, the member school will receive a 50% refund of Gold Dollars.
- Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.
The Substitution Option and Wallet Option
Should an attendee need to cancel less than 15 days prior to the start date of the workshop, the school has two options to avoid penalty. Schools may also exercise these options at anytime for cancellations.
- The school may substitute another employee.
- The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Professional Development Coordinator at 302-656-4944 x152.
*We DO NOT accept enrollments from consultants.
ISM believes in providing quality and excellence in all of our workshops and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our workshops to their colleagues. If you are not satisfied with your workshop for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.
If you have any questions, click below to send us an email.
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