International Advancement Certification Program
Independent School Management, Inc. offers the only interdisciplinary set of credentials that recognizes learning across the areas of admission, development, and marketing/communications in private-independent schools through its International Advancement Certification Program (IACP).
Practicing professionals in the field at private-independent schools may achieve certification. The process ensures common standards, and inspires and supports professional development throughout the industry. It gives schools a way to move members of their advancement teams to higher levels of achievement.
IACP offers three levels of certification based on progressively increasing requirements—Professional (IAP), Senior (IAP-S), and Leader (IAP-L).
Advancement in Private-Independent Schools
ISM defines “advancement” as “… the strategic process by which schools advance mission-appropriate constituency relations through the integration of the school’s admission, marketing and communications, and development programs.” This encompasses all the activities performed at a school that develop, maintain, and reinforce the relationship between the school and its current and potential families, alumni, friends and supporters, and the greater community.
Strategic Functions of Advancement
Admission: how schools identify, recruit, enroll, and re-recruit mission-appropriate students and their families.
Marketing and Communications: how schools develop their messages and carry out integrated strategies that promote values and nurture constituency relations, commitment, and investment in their schools.
Development: how schools identify, cultivate, solicit, recognize, and steward donors and prospects to establish and nurture relationships and to raise resources.