The Dangers of a Homegrown Survey

The Dangers of a Homegrown Survey
The Dangers of a Homegrown Survey

Volume 45

No. 3//

March 2, 2020

Surveys are excellent ways to collect quantitative and qualitative data from your various constituent groups. ISM has written on developing a culture of data, launching a successful survey initiative, and interpreting and communicating survey findings. In visiting and working with schools, we continue to hear stories about surveys gone wrong. Many of these issues stem from designing surveys “in-house.” In-house surveys can be fine for brief, targeted polls about specific initiatives, but surveys aimed at collecting more comprehensive data from entire sectors of the community require greater caution.  Below we have outlined the most common mistakes schools make when developing surveys. 

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