Date(s):
●
Time: 3:00pm ET -
●
Certification Credits: 30 IACP
Build an effective Admission Office team that understands and utilizes the admission funnel so you can generate more applications and inquiries from day one.
$1,079.20
For Gold Members
$1,349.00 General Price
$944.30
For Platinum Members
Status: CLOSED
This workshop is also offered June 22–25 in Philadelphia.
This workshop is designed to specifically introduce Admission Officers to the big-picture view of factors most impacting the ability to recruit and re-recruit mission-appropriate students. Get a firsthand look at ISM’s admission funnel model, observing sound strategies, common pitfalls, and well-developed solutions to some of the most frequent issues arising in private-school enrollment.
Learn key professional traits and office management skills—along with marketing strategies and communication tools—that will prove priceless in your team’s pursuit of visits, inquiries, and viable applications. Working together with your workshop leader and colleagues, engage in a forum to hear research-driven strategies and new ideas. Leave feeling inspired and confident about your new role, with an action plan in hand.
Takeaways:
- Learn how to communicate your school’s mission and values to generate more inquiries, campus visitors, and applications from mission-appropriate families willing and able to pay full tuition.
- Develop a strategy to re-recruit your current students and families with accurate value propositions that reflect your school’s true mission.
- Analyze your school’s placement, messaging, and “edge” within its local educational marketplace through data analysis and community feedback.
- Explore building a culture of customer service at your school that permeates day-to-day activities, tours, and special events.
- Create a plan for working with your School Head or immediate superior to establish achievable goals that contribute to your school’s overall recruitment effort.
Who Should Attend:
Admission Directors, Officers, and personnel with three years or fewer of experience should attend.
Mary Yorke Oates, IAP-L
ISM Summer Institute Faculty | Director of Admissions at Charlotte Latin School
Expertise
Mary Yorke provides her expertise in the areas of admission, development, and marketing communications. She is especially interested in tactical and strategic planning, revamping systems, and highlighting the importance and value of serving others and leading high-functioning teams.
Current Role
Mary Yorke is the Director of Admissions at Charlotte Latin School, an independent TK-12 day school in Charlotte, North Carolina. She oversees all aspects of admission, including recruitment, retention, marketing, assessment, selective class placement, student and faculty admissions engagement. She manages a team of twelve employees.
Mary Yorke is also a member of the financial aid and scholarship team, the Administrative Team, and the women’s field hockey coaching staff. She co-leads Charlotte Latin’s Advancement Team and has designed curriculum to engage all advancement staff members to increase and encourage collaboration, team building, and design thinking. In addition, she serves as a faculty member of Charlotte Latin’s Aspiring Leaders Academy.
Prior to leading Charlotte Latin’s Admission office, Mary Yorke worked contractually for Charlotte Latin creating marketing, development, and admission materials. She wrote Latin Translations: Stories of Our School History as well as Latin Reflections: Lessons We Have Learned in 40 Years. In addition, she taught English and coached field hockey. Mary Yorke has worked at Charlotte Latin in some capacity since the fall of 1987.
Mary Yorke holds the Leader Certification through ISM’s International Advancement Program (IAP-L).
Prior Experience
Mary Yorke was a founding Board member of Teaching Fellows Institute, a private-public non-profit designed to nourish teachers through meaningful professional development. She has overseen multiple strategic plans. As the Charlotte Latin Parents’ Council President, she managed a $500,000 budget, a working Board of 52 members, and over 1300 volunteer hours.
Mary Yorke spent many years as a buyer for her family’s period antique business, Rooney Robison Antiques. She also taught Freshman and Sophomore English at Auburn University from 1989–1992 and supervised the Writing Center.
Education
Mary Yorke earned her M.A. in English from Auburn University and her A.B. in English/Creative Writing from Sweet Briar College. She was an NCAA athlete and spent her Junior Year Abroad at the University of Stirling, Scotland.
Workshop Schedule (subject to adjustment)
(Continental breakfast is available starting at 7:00 a.m. and breaks are at 10:15 a.m. and 3:00 p.m. daily.)
Monday
7:00 - 8:30 Registration and Breakfast
8:30 – 10:15 Session One
10:15 – 10:30 Break
10:30 – 12:15 Session Two
12:15 – 1:15 Lunch with ISM
1:15 – 3:00 Session Three
3:00 – 3:15 Break
3:15 – 5:00 Session Four
5:00 – 5:30 General Session
5:30-6:00 Reception with ISM
6:00 Dinner with ISM
Tuesday
8:30–10:15 Session Two
10:15-10:30 Break
10:30-12:15 Session Three
12:15-1:15 Lunch with ISM
1:15-3:00 Session Four
3:00-3:15 Break
3:15-5:00 Session Five
5:00–6:00 Reception with ISM
Wednesday
8:30–10:15 Session Six
10:15-10:30 Break
10:30-12:15 Session Seven
12:15-1:15 Lunch with ISM
1:15-3:00 Session Eight
3:00-3:15 Break
3:15-5:00 Session Nine
5:00–6:00 Reception with ISM
Thursday
8:30-10:15 Session Ten
10:15-10:30 Break
10:30-12:00 Session Eleven/Action Planning
24.5 hours
Workshop Location
The Hilton Philadelphia at Penn's Landing
201 South Columbus Boulevard
Philadelphia, PA 19106
215-521-6565
The Hilton Philadelphia at Penn's Landing is on the Delaware River, adjacent to the Independence Seaport Museum and summer activities along the river. It is within walking distance to historic Old City Philadelphia.
A group hotel reservation rate of $219 is available until June 15, 2020. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.
Make your hotel reservations by:
- Reserving your room online
- Calling 215-521-6500 and let then know you are with ISM or Independent School Management Summer Institute
The Hilton Penns Landing is pet-friendly. Please contact the hotel for details.
Travel
Airline Information
Delta Air Lines is pleased to offer special discounts for Independent School Management. Please click here to book your flights.
You may also call the Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NMU5P.
Getting there from Philadelphia International Airport
DIRECTIONS: Take the Philadelphia ramp on the left to merge onto I-95 N. Take exit 20 for Columbus Blvd. Turn left onto S Columbus Blvd. Hotel will be on the right.
Distance from Hotel: 11.7 miles
Drive Time: 15 minutes
How will ISM communicate workshop information with me?
It is essential that your school approves the following email addresses from ISM:
- workshops@isminc.com
- marie@isminc.com
You will be receiving all communication—including your confirmation email and access to your workshop's Google Drive account—from these e-mails.
What does my registration fee include?
All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.
What is not included in my registration fee?
Hotel accommodations and travel expenses, other meals not noted.
What should I wear?
Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.
Summer temperatures average mid-80s to a low of 65. It can get quite hot—into the 90s—and humid. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking weather.com.
What should I bring?
You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.
Where can I work out?
The Hilton Penns Landing offers a fitness center and a pool, as well as bicycle rentals. Since the hotel is located on the river, you have easy access to walking in Old City, as well as on the riverfront.
Can my special dietary requirements be met?
Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.
How much free time will I have?
There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.
Should I need medical or dental attention, where should I go?
Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.
Event Confirmation and Cancellation Policy
We take the health and safety of our school leaders seriously.
In an abundance of caution and to protect the health of all participants, ISM will hold only distance learning events until further notice.
Should ISM cancel an event, we ensure a 100% money-back guarantee for all registrants—so you can buy with confidence. You can feel free to direct any questions to workshops@isminc.com.
Confirmation and Cancellation Policy
Tuition Payment and Cancellation Policy for ISM’s Professional Development Events
Tuition must be paid in full 10 business days prior to the start date of the event. An attendee with a balance due on the start date will be denied entrance to the program until the balance is paid in full.
Cancellation requests must be made in writing by emailing workshops@isminc.com, faxing to 302-656-0647, or mailing to: Event Experience Manager, ISM, 2207 Concord Pike, #417 Wilmington, DE, 19803.
- Cancellations received more than 15 business days prior to the start date of the program will be fully refunded. Gold Dollars will also be fully refunded.
- Cancellations received less than 15 business days prior to the start date of the program will not be refunded.
- Non-payment of tuition or no-show to the event does not constitute a cancellation. Full tuition will be due and payable.
The Substitution Option and Wallet Option
If a member of your team can no longer attend a workshop for which they have registered and it is past the cancellation window, your school has two options to avoid penalty. Schools may also exercise these options at any time for cancellations.
- The school may substitute another employee.
- The school may bank the funds for a future ISM registration. These funds must be applied to a professional development event within one year from the start date of the original workshop. After one year, the funds will be forfeited. To use banked funds, please call the Event Experience Manager at 302-656-4944 x152.
*We DO NOT accept enrollments from consultants.
Our Guarantee
ISM believes in providing quality and excellence in all of our events and in ensuring the satisfaction of everyone who attends. Nearly 100% of our participants say they would recommend our events to their colleagues. If you are not satisfied with your event for any reason, ISM will credit the fee you paid toward another similarly priced workshop or will refund it.
Upcoming Events
4/16/2024 — 4/18/2024