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Teaching and learning during the pandemic gave everyone a major crash course on the role of technology in education. With little notice, teachers, students, and administrators were forced to work creatively with the tools they had—while simultaneously learning the strengths and limitations of techno...Read More
Being the Head of a small school can be a daunting task. After you’ve spent your career teaching and working your way up into administration, when you become responsible for everything, it’s easy to feel overwhelmed.Read More
Media consumption is only increasing, especially as a result of the COVID-19 pandemic, and the age most children receive a smartphone and access to the internet is decreasing. What does this mean for how current students interact with media, their perception of the world and others, and how educators should help?Read More
When 90% of consumers trust the opinions of their friends and family for key buying decisions, private schools can’t afford to leave word-of-mouth marketing to chance. To effectively measure family loyalty to your school, you’ll need to invest resources into establishing a routine customer satisfaction feedback loop for your students, parents, and even your teachers.Read More
The summer months are a perfect time for reflection, creating new goals, and brushing up on skills. Pick up these books to learn and grow so you’re ready to take on a fresh school year this fall.Read More
As a private school Business Officer, you need to stay on top of changing regulations and how they can impact your school. If your school currently uses the London InterBank Offered Rate (LIBOR) for your financial contracts (including lines of credit, loans, and interest rate swaps), we have some valuable news to share.Read More
Raising money to deliver the school’s mission with excellence is a primary goal of a private school’s Development Office. But “big asks” aren’t everything. A truly compelling development agenda digs deeper, with long-term goals leading the way.Read More
You may not be a trained marketing expert—and there’s nothing wrong with that! But if you find yourself wearing the marketing hat, you’re not alone. Many administrators must think like marketers—at least when they plan to use their websites to increase admission.Read More
The days of handing kids a device and telling them to “be safe” are long gone. Online safety has evolved, even in the last year, and, as educators, you must adjust your guidelines, advice, and protection to accommodate even your school’s youngest digital citizens.Read More
You’re drained after the past, daunting year, but you have questions about enrollment, marketing, and advancement. You’re rethinking your advancement strategies to incorporate in-person and online ements that work best. And you need to continue to attract inquiries and interest on everything from fundraising to enrollment.Read More