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What Development Leaders Must Do to Prepare for Campus Reopening
Fundraising ● June 28, 2020
The economic fallout of the global pandemic is still unknown. Families and donors are facing an uncertain financial future. Your school’s development and fundraising targets hang in the balance. Radical changes have taken place since the last time campuses were open, and when school reopens in the fall, things will certainly not be the same. Development operations must evolve in this climate of insecurity.
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Three Elements of Your Communications Plan to Onboard New Families
Enrollment Management ● June 28, 2020
When a new family decides to enroll at your school, the onboarding process must begin the minute they sign on the dotted line. Many schools make the mistake of failing to keep in touch with new families until right before opening day, leaving them on their own for weeks or months after enrolling. This leaves the family feeling apart from the community.
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Revising Curriculum and Assessment in the Wake of COVID-19
Academic Leadership ● June 28, 2020
This spring’s crisis-driven transition to distance learning was a major disruption. However, it also presented an opportunity to reimagine traditional education. If you haven’t already, consider redesigning your academic program to subscribe to a student-centered, outcome-based education model, rather than delivering a standards-based education.
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How Should Schools Assess Students Within a Blended Learning Environment?
Academic Leadership ● June 21, 2020
We anticipate that many schools will use a combination of online learning and on-campus instruction—blended learning—for the 2020–2021 school year. If your school is among those considering blended learning, what grading system will you use? We outline our suggestions below.
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Ask These Four Questions to Support Diversity, Equity, and Inclusion Conversations
School Heads ● June 21, 2020
We continue to see diversity, equity, and inclusion discussed at a national level and within our own schools and neighborhoods. As leaders tasked with supporting the school’s mission, many administrators look for guidance on how to approach these conversations in their unique communities.
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Three Steps for Projecting Fundraising Income as a Result of the Pandemic
Fundraising ● June 21, 2020
The COVID-19 crisis has created a climate of uncertainty for development professionals. Schools are reviewing the results of a highly unusual fundraising season and trying to project income for the new year. Almost half of all schools experienced a decline in overall fundraising revenue for the 2019...
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Five Lessons Development Offices Have Learned From COVID-19
Fundraising ● June 14, 2020
As a result of these intense three months, five important lessons have emerged that can guide the future of your fundraising program.
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What Marketing Leaders Must Do to Prepare for Campus Reopening
Marketing Communications ● June 14, 2020
While communities still feel the impact of the COVID-19 pandemic, your school can and should continue marketing. However, your messaging must shift. This is a time to reach out to people in solidarity and empathy. Create connections with new parents while also strengthening relationships with your current families. We recommend reviewing the following areas to continue marketing your school successfully.
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Answering Your Recently Asked COVID-19 Questions
School Heads ● June 14, 2020
COVID-19 has impacted every aspect of our lives. We’ve received many questions from school leaders about how to pivot their offerings today and how to plan for the future. We wanted to share some of our answers with you here.
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How Admission Leaders Can Prepare for Fall 2020
Enrollment Management ● June 7, 2020
The pandemic has created a number of enrollment challenges for schools, including a decrease in inquiries, slowed admission funnel activity, more requests for financial aid, and delays in re-enrollment commitments. To prepare for a safe and successful reopening this fall, admission and enrollment management leaders must focus their recruitment and re-recruitment efforts on strategies that are empathetic and realistic.
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