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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

What Development Leaders Must Do to Prepare for Campus Reopening

Fundraising ● June 28, 2020

The economic fallout of the global pandemic is still unknown. Families and donors are facing an uncertain financial future. Your school’s development and fundraising targets hang in the balance. Radical changes have taken place since the last time campuses were open, and when school reopens in the fall, things will certainly not be the same. Development operations must evolve in this climate of insecurity.

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Three Elements of Your Communications Plan to Onboard New Families

Enrollment Management ● June 28, 2020

When a new family decides to enroll at your school, the onboarding process must begin the minute they sign on the dotted line. Many schools make the mistake of failing to keep in touch with new families until right before opening day, leaving them on their own for weeks or months after enrolling. This leaves the family feeling apart from the community.

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Revising Curriculum and Assessment in the Wake of COVID-19

Academic Leadership ● June 28, 2020

This spring’s crisis-driven transition to distance learning was a major disruption. However, it also presented an opportunity to reimagine traditional education. If you haven’t already, consider redesigning your academic program to subscribe to a student-centered, outcome-based education model, rather than delivering a standards-based education.

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Three Steps for Projecting Fundraising Income as a Result of the Pandemic

Fundraising ● June 21, 2020

The COVID-19 crisis has created a climate of uncertainty for development professionals. Schools are reviewing the results of a highly unusual fundraising season and trying to project income for the new year. Almost half of all schools experienced a decline in overall fundraising revenue for the 2019...

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What Marketing Leaders Must Do to Prepare for Campus Reopening

Marketing Communications ● June 14, 2020

While communities still feel the impact of the COVID-19 pandemic, your school can and should continue marketing. However, your messaging must shift. This is a time to reach out to people in solidarity and empathy. Create connections with new parents while also strengthening relationships with your current families. We recommend reviewing the following areas to continue marketing your school successfully.

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Answering Your Recently Asked COVID-19 Questions

School Heads ● June 14, 2020

COVID-19 has impacted every aspect of our lives. We’ve received many questions from school leaders about how to pivot their offerings today and how to plan for the future. We wanted to share some of our answers with you here.

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How Admission Leaders Can Prepare for Fall 2020

Enrollment Management ● June 7, 2020

The pandemic has created a number of enrollment challenges for schools, including a decrease in inquiries, slowed admission funnel activity, more requests for financial aid, and delays in re-enrollment commitments. To prepare for a safe and successful reopening this fall, admission and enrollment management leaders must focus their recruitment and re-recruitment efforts on strategies that are empathetic and realistic.

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