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The ISM 37-School Parent Survey: Why Families Can Afford Your School’s Tuition

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From October 2007 to March 2008, ISM conducted perhaps the largest survey ever of private-independent school parents. Over 21,800 families from 37 schools were invited to participate in the online survey and 7,986 responded. This article focuses on parental income and the ability to pay tuition, as well as the differences in the use of scholarships and financial aid in these schools.

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