Parent Re enrollment

Annual ISM Parent Re-enrollment Survey Brief, April 2012

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Released April 2012. In January 2012, Independent School Management issued an invitation to School Heads to ask their current families to participate in a brief online research survey. The schools, of every type, size and configuration, were not "selected" in any manner. They were simply a current or past client school for which we had the Head's email address. We asked 5135 schools in the United States to participate. The Heads were sent all information necessary to participate in the initial invitation. We cannot definitively say how many schools chose to participate, just that 6,311 families took the survey, representing 8077 students. One of the purposes of this survey was to gather data on factors impacting private school families' re-enrollment decision, and whether or not they planned to re-enroll.

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