Women Give 2012: New Research About Women and GivingDownload
Released August 2012. This report focuses on the effect of age and gender on charitable giving, with a spotlight on giving by Baby Boomers (born between 1946 and 1964) and older Americans. The new report is the third in a series of research reports by the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University that offers deeper insights as to how gender differences affect philanthropy. The Women Give studies complement a growing body of research that affirms women’s growing importance as donors in the nonprofit sector. They also benefit decision-makers and fund raisers seeking to expand their donor base and attract more volunteers by providing key insights to inform their strategic efforts to more deeply engage women.