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Effects of Tuition Increases on Enrollment Demand

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Independent School Management (ISM), Measuring Success, and the National Business Officers Association (NBOA) have harnessed the power of collaboration to renew a study and methodology originally undertaken in 2006 by Measuring Success and repeated in 2011 by Measuring Success with ISM. These studies suggested that there was no relationship between tuition increases and enrollment; this has been a help to many schools. Some schools, however, were concerned that the results of these studies did not examine the nuanced measures of enrollment, did not sufficiently reflect their individual circumstances, or that, after five years since the last study, the market had changed. To continue to address this important question, the same three leading organizations have worked together to expand the number and type of schools participating in a research-based study that once again addresses the important question, “Is there a relationship between enrollment in an independent school and changes in tuition?”

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