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In recognition of Black History Month, we’re highlighting a webinar focusing on how schools can respond to the Black Lives Matter movement, originally held last summer. We think it is an important topic to revisit—addressing one of our generation’s most crucial issues.Read More
It’s clear that there is much to do to build and sustain diverse and inclusive communities within private schools for Black, Indigenous, and People of Color (BIPOC) students and alumni. Even as schools become more intentional in their efforts, many still struggle with attracting and retaining BIPOC students.Read More
Private schools rely on motivated and engaged volunteers to support fundraising initiatives, engage new families, participate in parent and alumni associations, and much more. Recruiting volunteers who make a difference can feel like an overwhelming task—but is vital to your school’s overall success.Read More
The private school enrollment landscape was changing even before the pandemic. Over the last 20 years, the number of families who can buy a private education has flattened—even though the number of private schools has doubled.Read More
Once a new student enrolls in your school, you may be tempted to take a breather—but it’s time to think about retention. How parents and children experience your school from the get-go can impact their choice to stay in the long-term. Nothing creates a great first impression like a well-designed welcome packet.Read More
School leaders have learned a great deal about educating students in a COVID-19 environment. It is clear that many challenges will extend into the fall. Therefore, it is essential for community stakeholders to feel informed about ongoing work, especially how leaders are planning for the 2021–22 school year.Read More
Tuition setting is the cornerstone of your school's sustainability—acting as a compass and charting the course for your long-term viability. Consider all the essential variables to your sustainability. Price yourself according to those variables and the mission-driven program you want to deliver.Read More
Almost a year into the COVID-19 pandemic, where do schools find themselves? For many, future enrollment is unclear. While the presence of a vaccine may make in-class offerings more viable, it is unknown if this will have a positive effect on schools’ enrollment forecasts.Read More
The COVID-19 pandemic has presented many hardships. But, like every situation, there are silver linings that leaders would be remiss to ignore.Read More
You know social media is essential of your marketing strategy. But if you're wearing many hats, marketing—especially social media—is often the first initiative to fall to the wayside.Read More