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Negative comments will happen—it's collateral damage resulting from today's digital culture. When they occur online, they can often feel petty, unfair, or even cruel. They might be written by a frustrated parent, unhappy student, or even someone who has never interacted with your school.Read More
Marketing your independent school is a never-ending process, and much of it has to do with your enrollment cycle. Whether you are targeting prospective students, bringing accepted students into your community, or encouraging existing students to re-enroll, your work is never done. With a solid enrollment cycle, you can ensure a strong institution.Read More
There is a right way to budget your financial aid program. The proper way ensures that you use it as a tool to advance your school’s mission, while also strategically increasing revenue and enrollment.Read More
There are many audiences you want to reach when marketing your school. You want to appeal to prospective and current parents and students to bolster recruitment and re-recruitment efforts. Perhaps educators want to showcase future teaching opportunities or highlight prominent community members to appeal for their generous support.Read More
Students are encouraged to learn and grow each day, both in and out of the classroom. They are given the tools to become critical thinkers—a gift that will serve them long beyond graduation. Acquiring these skills doesn’t happen in a vacuum; it is achieved when there is an established culture of growth and accountability in all aspects of their independent school.Read More
If there's ever been a school year where the typical plans, schedules, and procedures have been completely thrown out the window, it's this one. Leading during the COVID-19 pandemic has been trying. It's also created opportunities to rethink systems you always thought were set in stone and completely unchangeable.Read More
Your alumni are some of your school’s most enthusiastic champions. They have matriculated through your programs, experienced your mission at work, and are now members of the community, exemplifying the outcomes your school aims to achieve.Read More
Hiring the best candidates in any industry can be challenging, especially during a pandemic. The stress and time-consuming nature of finding and hiring the right person for a specific role too often leads to settling for an “adequate” placement—not a “best hire.”Read More
Many school leaders aren’t aware of their own unconscious biases or the damage they cause—even when they have the best intentions. Vital work to dismantle racism in society today starts with self-reflection—this is the beginning of evoking the changes necessary for society’s evolution.Read More
In recognition of Black History Month, we’re highlighting a webinar focusing on how schools can respond to the Black Lives Matter movement, originally held last summer. We think it is an important topic to revisit—addressing one of our generation’s most crucial issues.Read More