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Five Steps to Create a Content Marketing Strategy for Your School
Enrollment Management // November 17, 2021
Digital marketing is here to stay. And with that comes a term you’ve likely heard a time or two: content marketing. Chances are you’re aware of the impact content marketing can have on your school, but maybe you’re not sure exactly how to create an effective strategy. We discuss five steps to create a content marketing strategy for your school.
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Caring for the Whole Child: International Student Challenges
School Health and Wellness // November 17, 2021
International students may face culture shock, language barriers, difficulty understanding their teachers, and myriad other challenges—including mental health—as they leave all they know and everyone they love behind. Being a student is a challenge; being an international student is an even bigger one. Here’s how to care for the whole child.
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Four Ways the NPS Survey Helps Evaluate Teacher and Staff Satisfaction
Enrollment Management // November 7, 2021
Finding outstanding teachers and staff is one of the most important tasks to master when running a reputable school. Keeping those valuable teachers is another skill set that must be refined. Here are four ways the NPS survey helps you to evaluate teacher and staff satisfaction.
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Seven Actions You Can Take Now for Annual Giving
Fundraising // November 7, 2021
The Covid-19 pandemic has challenged all development staff to rethink fundraising strategies and to build the relationships critical for success. As with all things COVID-19 related, fundraising strategy can feel like a moving target. Here are suggestions to help you continue moving forward.
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Seven Steps to Avoid Hiring Mistakes
Business and Operations // November 7, 2021
Finding the right people to join your team should be simple. You have positions to fill; candidates have skills and experience that meet your hiring needs. But a lot goes into avoiding potential hiring mistakes. Here are seven steps to take to avoid hiring mistakes—starting with the interview.
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Six Questions to Ask About Student Assessment
Academic Leadership // October 3, 2021
True educators know standardized tests often aren’t genuine measures of learning. But we have failed to answer, “What should schools do instead?” Consider these six questions within the present framework and requirements of your school, but also with an open mind to what could be.
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Four Ways NPS® Helps Private Schools Target Ideal Parents and Small Donors
Marketing Communications // October 3, 2021
Every new school year brings the same old problems: striving to reach enrollment numbers; attempting to meet fundraising goals; and trying to define and execute an overarching strategy to unify multiple events, priorities, and things you’ve “always done” for marketing. This year, take time to change how you approach marketing and collecting parents’ feedback. Here’s where to start.
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Seven Benefits of the Net Promoter Score® and How to Use It to Assess Student Satisfaction
Marketing Communications // September 26, 2021
Communicating with students can be tricky, gaining insight into their satisfaction can be impossible. When communicating with students about their experiences, use an NPS survey to gather meaningful feedback.
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Why You Should Update Last Year's COVID-19 Response Plan
Business and Operations // September 26, 2021
Traditionally, schools have been able to introduce and manage clear-cut policies and procedures to keep their communities safe. But it’s no secret COVID-19 has challenged everything we thought we knew about managing the spread of germs and navigating new regulations. The 2020–21 academic year mar...
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Asking the Right Questions Can Make a Big Difference in the Growth Coaching Experience
School Leadership // September 19, 2021
A growth coach and coachee relationship and a mentor and mentee relationship are equally valuable. Both types of relationships take place in a professional atmosphere, and both help the participants strive for career development and advancement. The primary difference between the two types comes down to one word: balance. Here’s how asking the right questions can make a big difference in the coaching experience.
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