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The bottom line is school, as we once knew it, has changed. When COVID-19 happened, schools tried to use technology to mimic the school atmosphere as it has always been. Many schools followed the same bell schedule, simply "logging" in verses "walking" into the classroom. This proved to be ineffective, and students were disengaged. School Heads may be reluctant to eliminate synchronous learning because it helps occupy a student's time. However, it’s vital to implement concepts in a hybrid learning model.Read More
Burnout continues to be a top concern for school leaders and teachers alike. In this unusual year, everyone is busy with both their day-to-day responsibilities and strategic concerns of the future. Remember, the primary job of academic leadership is to take care of teachers. This is especially important now. What can academic leaders do right now to support their teachers? We asked teachers and here’s what they had to say.Read More
Since the spring, most schools have gotten a handle on how distance learning works. Technological and practical obstacles have largely been overcome. However, the long-term concerns about conducting an education experience via a computer are now coming to the forefront. We recently answered some frequently asked questions about distance learning.Read More
The pandemic has proved to be a unique disruptor. It has exposed weaknesses and provided opportunities to overhaul existing models. What schools need to do now is plan for the future—which is still very much unknown. Today, we’re answering some frequently asked questions about what the future could look like.Read More
As a School Head, you are probably facing difficult decisions on a daily basis. You have to answer to families, faculty, staff, and the Board in our current ongoing crisis. It is imperative you are supported in your role, and that you have access to all the resources you need to make mission-critical decisions. We’re answering some of your most frequently asked questions about maintaining a positive Headship.Read More
One of the pillars of an effective fundraising campaign is your school’s Case for Support. The Case for Support communicates with donors and prospects, and begins the process of matching their values and interests with your school’s mission and guiding principles. Here’s how to create a terrific Case that positions your school as a community asset worthy of philanthropic support.Read More
ISM worked with more than 1,000 teachers this spring and summer to help them refine their approach to distance learning. As part of our study, we surveyed them about their experiences. What worked? What didn’t? Here’s what they said.Read More
Do you know which marketing tactics are working at your school and which ones require your attention? Find the answers with a marketing communications audit.Read More
As School Head, you know that supporting diversity, inclusion, and equity requires more than enrolling culturally diverse students. With your Board, you may have considered multiple dimensions of building and sustaining an inclusive institutional culture for everyone. Your Board may have formally endorsed diversity-related initiatives through its most recent planning document. To establish an institutional commitment to authenticity about diversity, be sure to clarify and formalize the school’s “case” by crafting a Diversity Statement.Read More
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. One question we’ve heard often: Should schools purchase email marketing lists of prospective families?Read More