The Source

The Source
The Source

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What are the latest trends impacting private-independent school enrollment? How can you be the most effective in your role as an administrator? How can you help your school meet its mission and best serve your students?

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See articles for School Heads, Business & Operations, Advancement, Academic Leadership, and Trustees, in addition to Private School News.

How to Talk to Students About Emotionally Charged Media

Academic Leadership // July 11, 2021

Media consumption is only increasing, especially as a result of the COVID-19 pandemic, and the age most children receive a smartphone and access to the internet is decreasing. What does this mean for how current students interact with media, their perception of the world and others, and how educators should help?

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How to Use the Net Promoter Score (NPS) in Your Private School Marketing

Marketing Communications // July 11, 2021

When 90% of consumers trust the opinions of their friends and family for key buying decisions, private schools can’t afford to leave word-of-mouth marketing to chance. To effectively measure family loyalty to your school, you’ll need to invest resources into establishing a routine customer satisfaction feedback loop for your students, parents, and even your teachers.

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How to Keep Kids Safe Online

Academic Leadership // June 6, 2021

The days of handing kids a device and telling them to “be safe” are long gone. Online safety has evolved, even in the last year, and, as educators, you must adjust your guidelines, advice, and protection to accommodate even your school’s youngest digital citizens.

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5 Must-Know Trends for Raising Major Gifts Post-COVID-19

Fundraising // May 23, 2021

More donors may be willing to engage in annual giving, with just a few others interested in capital gifts. An even smaller number of those donors may plan a transformational gift (possibly as a part of an estate planning process). With these limitations in mind, you can adjust your approach using these five trends to help you engage with donors post-COVID-19.

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Chaos Is So 2020—Planning With Intention Is What’s in Style

Business and Operations // May 16, 2021

As the weather gets warmer and COVID-19 vaccinations are on the rise, private schools are looking toward the fall with a healthy dose of cautious optimism. First, a reality check: COVID-19 is here to stay, at least for the foreseeable future. For the sake of stability and sanity, any reopening roadmap should start from that vantage point. If there’s any lesson to be had from the past year, it’s that flexibility and contingency plans aren’t simply good ideas—they’re a blueprint for survival. Every school must create a reopening structure that works within the confines of the next phase of the pandemic, whatever that may be. Now is the time to be intentional and put the knowledge and experiences of this year to good use.

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