Mastering Enrollment Management

Chase Center on the Riverfront • Wilmington, DE
EXPERIENCED
?

22

JUN

19

JUN
Status: OPEN
Certification Credits: 40 IACP

$3,073* Non-Member

*Early bird pricing ends 04/20/18

Travel and accommodations not included

[$2,612.00* Gold Member]

Amy Riley was excellent! Her knowledge of the issues and willingness to address our individual concerns outside of the material she was to cover was extremely helpful. She also helped our team to bond allowing us to open up and share our individual situations quickly so that we all benefited.

Donna Windham, Director of Admission
Landmark Christian School, GA
Workshop participant 2017

This workshop earns 30 credits towards your IACP credit requirements

Bring your team! Pay only $2,096 for each additional team member from your school.

Is soft or declining enrollment keeping you up at night? Not sure what’s causing it? Get the “big picture” view of the factors most impacting your hard-income bottom line: your market position, your school culture, and the way you take care of your primary constituents—students and their families.

Join this workshop to walk through a root-cause analysis framework designed for private-independent schools. Learn how to collect and use data to determine what is driving—and challenging—your enrollment outcomes. Pinpoint specific strategies to address each factor affecting your enrollment. Walk away from the workshop with an enrollment management plan that focuses on your school’s unique needs, including three year-long goals with specific tactics/strategies designed to help you achieve them.

Topics Include:

  • Discovering your school’s primary competitive edge in the private-independent school marketplace—and positioning yourself as an educational influencer within your immediate market
  • Validating your school’s mission experience for already enrolled families and effectively communicating that experience to prospective families
  • Ensuring consistent messaging to students and families by getting all school staff and administrators “on the same page” to serve the same educational mission
  • Asking students and teachers about their experiences at your school—and having their answers inform your messaging and branding
  • Leveraging your financial aid program in a way that serves your school’s community and its mission, instead of giving away money you may not have to families who don’t truly need it
  • Tapping into a peer-to-peer network of admission professionals from all over the world
  • Engaging in “great ideas” exchanges with fellow workshop participants

Who Should Attend:

Admission Directors, Division Heads/Principals, Marketing Communications Directors, CFOs, Advancement Directors, and School Heads should attend. This workshop is ideal for teams.

staff photo amy riley

Amy P. Riley, IAP-S

ISM Consultant

Expertise

As an ISM expert in private-independent school advancement, Amy Riley is passionate about helping administrators hone and improve their efforts. She provides expertise in the areas of admission, enrollment management, marketing/communications, constituent relations, customer service, and faculty culture.

Current Role

As an ISM Consultant, Amy:

  • Offers consulting services across the globe, working directly with school administrators in the areas of admission, enrollment management, marketing and communications, constituent relations, customer service, and faculty culture
  • Hosts multiple advancement-focused workshops and webinars each year
  • Shares her insight and knowledge in ISM’s flagship publication, Ideas & Perspectives

Amy has also has led workshops for national education conferences, including CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds the Senior Certification through ISM’s International Advancement Program (IAP−S).

Prior Experience

Amy previously served as the Academic Dean for ISM’s International Advancement Certification Program (IACP). She has served educational institutions for more than 14 years. She spent five years at The Heritage School, GA, a private-independent PK−12 school, working in all aspects of advancement—admission, marketing and communications, and development. Previously, she served as an educator at the public secondary and postsecondary levels.

Education

Amy holds a number of K–12 education credentials. She has an educational leadership and secondary English education certification, with gifted education endorsement and is an American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow.

Amy earned an Ed.S. in educational leadership, a master’s degree in English, and grades 6–12 teaching certification from the University of West Georgia, GA. She earned a bachelor’s degree in psychology from Auburn University, AL.

Workshop Location
Chase Center on the Riverfront
815 Justison St.
Wilmington, DE 19801

Hotel Location
Westin Wilmington
818 Shipyard Dr.
Wilmington, DE 19801
302-654-2900

Group hotel reservation rate of $169 is available until May 25, 2018. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.

Once you have registered for a workshop, please make your hotel reservation by clicking on the RESERVE YOUR ROOM link above or by calling 302-654-2900 and letting them know you are with ISM.

The riverfront has a lot to offer you to occupy your downtime after an intense day of professional development training. Follow the river walk for restaurants, the Russell Peterson Wildlife Refuge and the DuPont Environmental Education Center, the Delaware Children's Museum, and Stratosphere Trampoline Park, to name a few.

Take in a movie at the new Penn River Cinema, with not only comfortable stadium seating but also an IMAX theatre. At various times during Summer Institute, the Class A Wilmington Blue Rocks will take to the diamond at the next-door Frawley Stadium. For Planet Fitness members, there is a large facility across from the Westin.

The outstanding River Rock Kitchen is right inside the Westin, but you are also walking distance to the first-class Iron Hill Brewery, Delaware's Big Fish Grill, Timothy's on the Riverfront, Joe's Crab Shack, and Firestone; Udon Thai Cuisine and Kooma for Asian fusion; Molly's Ice Cream (sandwiches too!), the Riverfront Market and Harry's Seafood Grill just a little further down the Riverwalk.

You can also hop one of the Dart First State Route 12 Riverfront buses to go to LOMA, or Lower Market Street, for more excellent restaurants we well as the Queen Theatre.

Please do not make any non-refundable travel arrangements until you receive an e-mail from ISM informing you the workshop is confirmed to run.

By plane and shuttle: Philadelphia International is the closest airport. A shuttle to Wilmington —a 45–60 minute ride, depending on traffic—costs about $33 each way. Visit the del express.com reservation page and enter 207866 at the bottom under FREQUENT USER ID.You can reach Delaware Express at 800.648.5466.

Flights to Baltimore (BWI) can be less expensive, but it is an 80-mile trip to Wilmington. A shuttle costs about $125 each way, or you can rent a car at the airport.

By train: There is an Amtrak station in downtown Wilmington. You can request the hotel shuttle for transportation.

By car: Click here for directions from the Philadelphia Airport to the Westin Wilmington.

How will ISM communicate workshop information with me?

It is essential that your school approves the following e-mail addresses from ISM:

workshops@isminc.com
marie@isminc.com
tomi@isminc.com

You will be receiving all communication—including your confirmation e-mail and access to your workshop's Google Drive account—from these e-mails.

What does my registration fee include?

All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.

What is not included in my registration fee?

Hotel accommodations and travel expenses, other meals not noted.

What should I wear?

Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.

Summer temperatures average mid-80s to a low of 65. It can get quite hot—into the 90s—and humid. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking weather.com.

What should I bring?

You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.

Where can I work out?

The Westin has a state-of-the-art fitness room and an exercise pool. Planet Fitness members can walk across the hotel parking lot to the expansive Riverfront Planet Fitness facility. The Riverwalk provides an excellent running and walking path as well.

Can my special dietary requirements be met?

Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.

How much free time will I have?

There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.

Should I need medical or dental attention, where should I go?

Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.

Confirmation Policy

We will correspond with you through e-mail as soon as your workshop is confirmed, no later than two weeks prior to its beginning. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Cancellation Policy

If circumstances change and you cannot attend the workshop, you must confirm your cancellation in writing via fax (302-656-0647) or email (workshops@isminc.com). If you do so at least 10 business days prior to the start of the workshop, you can request a full refund of monies paid. Thereafter, but prior to the first day of the course, we will refund you all but $600. If you do not cancel in writing prior to the start date of the course, you will forfeit the entire workshop fee.

If you enroll using Consortium Credits, and cancel your attendance in writing at least 10 days prior to the start date of the workshop, all Credits will be returned to your school. Thereafter, but prior to the first day of the course, if you cancel, all but two of the Credits will be returned to your school. (You have the option of buying back those two Credits for $600.)

If you do not cancel in writing prior to the start date of the course, your school loses all the Consortium Credits used for payment.

Please note that non-payment of tuition does not constitute a cancellation. Failure to appear does not constitute a cancellation.

*We DO NOT accept enrollments from consultants.

blog comments powered by Disqus
Connect with ISM: