Mastering Enrollment Management

Chase Center on the Riverfront • Wilmington, DE
TOPIC FOCUSED
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22

JUN

19

JUN
Status: CONFIRMED
Seats Left: 10
Certification Credits: 30 IACP

$3,414 Non-Member

Travel and accommodations not included

[$2,902.00 Gold Member]

Registration for workshop has closed

Amy Riley was excellent! Her knowledge of the issues and willingness to address our individual concerns outside of the material she was to cover was extremely helpful. She also helped our team to bond allowing us to open up and share our individual situations quickly so that we all benefited.

Donna Windham, Director of Admission
Landmark Christian School, GA
Workshop participant 2017

This workshop earns 30 credits towards your IACP credit requirements

Bring your team! Pay only $2,096 for each additional team member from your school.

Is soft or declining enrollment keeping you up at night? Not sure what’s causing it? Get the “big picture” view of the factors most impacting your hard-income bottom line: your market position, your school culture, and the way you take care of your primary constituents—students and their families.

Join this workshop to walk through a root-cause analysis framework designed for private-independent schools. Learn how to collect and use data to determine what is driving—and challenging—your enrollment outcomes. Pinpoint specific strategies to address each factor affecting your enrollment. Walk away from the workshop with an enrollment management plan that focuses on your school’s unique needs, including three year-long goals with specific tactics/strategies designed to help you achieve them.

Topics Include:

  • Discovering your school’s primary competitive edge in the private-independent school marketplace—and positioning yourself as an educational influencer within your immediate market
  • Validating your school’s mission experience for already enrolled families and effectively communicating that experience to prospective families
  • Ensuring consistent messaging to students and families by getting all school staff and administrators “on the same page” to serve the same educational mission
  • Asking students and teachers about their experiences at your school—and having their answers inform your messaging and branding
  • Leveraging your financial aid program in a way that serves your school’s community and its mission, instead of giving away money you may not have to families who don’t truly need it
  • Tapping into a peer-to-peer network of admission professionals from all over the world
  • Engaging in “great ideas” exchanges with fellow workshop participants

Who Should Attend:

Admission Directors, Division Heads/Principals, Marketing Communications Directors, CFOs, Advancement Directors, and School Heads should attend. This workshop is ideal for teams.

staff photo amy riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant | Director of Online Learning

Expertise

Amy Riley has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant. She served as Academic Dean of ISM’s International Advancement Certification Program from 2014–2017 and holds Leader (IAP–L) level certification in the program. In 2018, Amy became the Director of ISM’s Online Learning program.

Current Role

Amy's responsibilities at ISM continue to focus on the advancement sector and include:

  • ongoing coaching in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Prior Experience

Amy has served educational institutions for more than 15 years. She spent five years at The Heritage School, GA, a private-independent PK4–12 school, working in all aspects of advancement—admission, marketing communications, and development. Previously, she served as an educator at the public secondary and post-secondary levels.

Amy has led workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow

Education

Amy earned an Ed.S in educational leadership, a master’s degree in English, and grades 6-12 teaching certification at the University of West Georgia. She obtained a bachelor’s degree in psychology from Auburn University, AL.

• Continental breakfast is available starting at 7:15 am

Day 1

7:00-9:00 Registration and Breakfast

8:30 – 10:45 Session One

10:45 – 11:00 Break

11:00 – 12:45 Session Two

12:45 – 1:45 Lunch with ISM

1:45 – 3:15 Session Three

3:15 – 3:30 Break

3:30 – 5:00 Session Four

5:00 – 5:30 General Session

5:30 - 6:00 Reception with ISM

6:00 Dinner with ISM

Day 2

8:30–10:15 Session Two

10:15-10:30 Break

10:30-12:15 Session Three

12:15-1:15 Lunch with ISM

1:15-3:00 Session Four

3:00-3:15 Break

3:15-5:00 Session Five

5:00–6:00 Reception with ISM

Day 3

8:30–10:15 Session Six

10:15-10:30 Break

10:30-12:15 Session Seven

12:15-1:15 Lunch with ISM

1:15-3:00 Session Eight

3:00-3:15 Break

3:15-5:00 Session Nine

5:00–6:00 Reception with ISM

Day 4

8:30-10:15 Session Ten

10:15-10:30 Break

10:30-12:00 Session Eleven/Action Planning

Workshop Location
Chase Center on the Riverfront
815 Justison St.
Wilmington, DE 19801

Hotel Location
Westin Wilmington
818 Shipyard Dr.
Wilmington, DE 19801
302-654-2900

Group hotel reservation rate of $169 is available until May 25, 2018. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.

Once you have registered for a workshop, please make your hotel reservation by clicking on the RESERVE YOUR ROOM link above or by calling 302-654-2900 and letting them know you are with ISM.

The riverfront has a lot to offer you to occupy your downtime after an intense day of professional development training. Follow the river walk for restaurants, the Russell Peterson Wildlife Refuge and the DuPont Environmental Education Center, the Delaware Children's Museum, and Stratosphere Trampoline Park, to name a few.

Take in a movie at the new Penn River Cinema, with not only comfortable stadium seating but also an IMAX theatre. At various times during Summer Institute, the Class A Wilmington Blue Rocks will take to the diamond at the next-door Frawley Stadium. For Planet Fitness members, there is a large facility across from the Westin.

The outstanding River Rock Kitchen is right inside the Westin, but you are also walking distance to the first-class Iron Hill Brewery, Delaware's Big Fish Grill, Timothy's on the Riverfront, Joe's Crab Shack, and Firestone; Udon Thai Cuisine and Del Pez for Mexican; Molly's Ice Cream (sandwiches too!), the Riverfront Market and Harry's Seafood Grill just a little further down the Riverwalk. If you need your fix, yes, there is a Starbucks too...and a Subway.

You can also hop one of the Dart First State Route 12 Riverfront buses to go to LOMA, or Lower Market Street, for more excellent restaurants we well as the Queen Theatre.

Please do not make any non-refundable travel arrangements until you receive an e-mail from ISM informing you the workshop is confirmed to run.

By plane and shuttle: Philadelphia International is the closest airport. A shared van shuttle to Wilmington —a 45–60 minute ride, depending on traffic and the number of riders—costs about $35 each way. Visit the del express.com reservation page (https://delexpress.hudsonltd.net/res) and select click on the Group Code button. Enter 207866 at the bottom in the GROUP ID box. You can reach Delaware Express at 800.648.5466.

You can also use UBER — rates will vary depending on time of day, etc. You can use the Fare Estimator on uber.com to determine the fair. Use UberX or UberPOOL for the lowest fares.

Flights to Baltimore (BWI) can be less expensive, but it is an 80-mile trip to Wilmington. A shuttle costs about $125 each way, or you can rent a car at the airport.

By train: There is an Amtrak station in downtown Wilmington. You can request the hotel shuttle for transportation.

By car: Click here for directions from the Philadelphia Airport to the Westin Wilmington.

How will ISM communicate workshop information with me?

It is essential that your school approves the following e-mail addresses from ISM:

workshops@isminc.com
marie@isminc.com
tomi@isminc.com

You will be receiving all communication—including your confirmation e-mail and access to your workshop's Google Drive account—from these e-mails.

What does my registration fee include?

All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.

What is not included in my registration fee?

Hotel accommodations and travel expenses, other meals not noted.

What should I wear?

Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.

Summer temperatures average mid-80s to a low of 65. It can get quite hot—into the 90s—and humid. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking weather.com.

What should I bring?

You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.

Where can I work out?

The Westin has a state-of-the-art fitness room and an exercise pool. Planet Fitness members can walk across the hotel parking lot to the expansive Riverfront Planet Fitness facility. The Riverwalk provides an excellent running and walking path as well.

Can my special dietary requirements be met?

Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.

How much free time will I have?

There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.

Should I need medical or dental attention, where should I go?

Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.

Confirmation Policy

We will correspond with you through e-mail as soon as your workshop is confirmed, no later than two weeks prior to its beginning. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Cancellation Policy

If circumstances change and you cannot attend the workshop, you must confirm your cancellation in writing via fax (302-656-0647) or email (workshops@isminc.com). If you do so at least 10 business days prior to the start of the workshop, you can request a full refund of monies paid. Thereafter, but prior to the first day of the course, we will refund you all but $600. If you do not cancel in writing prior to the start date of the course, you will forfeit the entire workshop fee.

If you enroll using Consortium Credits, and cancel your attendance in writing at least 10 days prior to the start date of the workshop, all Credits will be returned to your school. Thereafter, but prior to the first day of the course, if you cancel, all but two of the Credits will be returned to your school. (You have the option of buying back those two Credits for $600.)

If you do not cancel in writing prior to the start date of the course, your school loses all the Consortium Credits used for payment.

Please note that non-payment of tuition does not constitute a cancellation. Failure to appear does not constitute a cancellation.

*We DO NOT accept enrollments from consultants.

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