Mastering Enrollment Management

Chase Center on the Riverfront • Wilmington, DE




Seats Left: 1
Certification Credits: 30 IACP

$2,776 Non-Member

Travel and accommodations not included

[$2,360.00 Gold Member]

Registration for workshop has closed

I got an entirely new perspective of enrollment management. With a previous (non-ISM) expert, it was all about inquiries and apps, etc. This conference convinced me that EM is so much more than that. Amy had a great strategy for ensuring we covered everything the attendees wanted.

Linda Waters, Admission Officer, PreK to Grade 4
Casady School, OK

This workshop earns 30 credits towards your IACP credit requirements

This session is SOLD OUT. To be placed on the wait list, email your request with your contact information to The next Mastering Enrollment Management workshop will be offered June 19-22, 2018.

Admission Directors are critical members of the independent school community. Our schools rely on our vitality, vision, and creativity, our ability to market our school in a competitive environment. Spice things up with the energy of creative collaboration and discussion, and leave this workshop with a renewed energy and attitude to take on the challenges of the new school year.

This workshop is specifically tailored for lower, middle, and/or upper school Admission Directors with three or more years of experience. Seasoned admission directors with 10 or more years of experience will also benefit.

Some of the topics/areas that we cover:
  • Technology has, in many ways, reinvented the role of the Admission Director. Look how far we’ve come …where are we going from here?
  • Re-evaluate and re-energize your efforts, time and focus as a senior administrator
  • Learn if your office is giving prospective families what they need out of the admission process
  • Critique your current admission events and programs
  • Educate and empower various school community members to be on your Admission Team
  • Access your school’s current status on diversity and determine if it’s time to take it to the next level
  • New initiatives and programs in attracting and retaining non-traditional families
  • Staff audit: Are you getting all you can out of your staff…and yourself?
  • Go home with an action plan!
Workshop Overview
  • What do you want to take away from this workshop?
Building Admission Allies
  • How to educate and empower your allies
  • Topic breakout by school size/day or boarding
Are You Doing What You've Always Done . . .
  • Give your events a fresh look and a shot in the arm
  • Going beyond the tour guide
  • What does social media look like at your school? Is there a plan?
Non-traditional Families Need Non-traditional Attention
  • Topic breakout by geographic location/size
Building Blocks to Diversity
  • Topic breakout by diversity distinction
Affinity Group Breakout Discussions (Topics TBA, based on intro feedback)
  • Breakouts by size/grades
  • Breakouts by rolling decisions/specified date or day/boarding
Are You Getting All You Can Out of Your Staff . . . and Yourself?
  • How technology and the Internet has changed much of what we do, are we using best practices?
  • Creating time for thoughtful, creative, analytical work time in our fast-paced, data-driven world
Wrap-up: Create Your Game Plan

staff photo amy riley

Amy P. Riley, Ed.S., IAP-L

ISM Consultant


Amy has been a member of the ISM team since 2011, when she joined the faculty of ISM’s Advancement Academy. In 2013, she joined ISM as a full-time Consultant and served as Academic Dean of ISM’s International Advancement Certification Program from 2013-2017. She earned the Leader (IAP−L) designation through this program.

Current Role

Amy's responsibilities at ISM continue to focus on the advancement sector and include:

  • conducting on-site consulting services in the areas of admission, enrollment management, marketing communications, constituent relations, customer/client service, and school culture;
  • writing for ISM’s advisory letter Ideas & Perspectives, distributed to school leaders in almost 1,000 schools;
  • leading marketing and enrollment management workshops and Webinars; and
  • offering ISM content, quick tips, and tools via LinkedIn, YouTube, and Twitter.

Prior Experience

Amy has served educational institutions for more than 15 years. She spent five years at The Heritage School, GA, a private-independent PK4−12 school, working in all aspects of advancement—admission, marketing communications, and development. Previously, she served as an educator at the public secondary and post-secondary levels.

Amy has led marketing and enrollment management workshops on behalf of CASE-NAIS, FCIS, NCAIS, AMS, ACIS, EMA, and AISGW.

She holds a number of K-12 education credentials:

  • Educational leadership and secondary English education certification, with gifted education endorsement
  • American Society of Newspaper Editors (ASNE) High School Journalism Institute Fellow


Amy earned an Ed.S. in educational leadership, an MA in English, and grades 6–12 teaching certification from the University of West Georgia. She earned a BA in psychology from Auburn University.

Workshop Schedule Nov. 1-4, 2017


3:30-4:00 p.m. Check in
4:00-6:00 p.m. Session
6:00 p.m. Social and Dinner with ISM


7:15-8 a.m. Continental breakfast
8-9:45 a.m. Session
9:45-10 a.m. Break
10-12 p.m. Session
12-1 p.m. Lunch with ISM
1:30-2:45 p.m. Session
2:45-3 p.m. Break
3-5 p.m. Session
5-5:45 Social with ISM


7:15-8 a.m. Continental breakfast
8-9:45 a.m. Session
9:45-10 a.m. Break
10-12 p.m. Session
12-1 p.m. Lunch with ISM
1:30-2:45 p.m. Session
2:45-3 p.m. Break
3-5 p.m. Session
5-5:45 Social with ISM


7:15-8 a.m. Continental breakfast
8-9:45 a.m. Session
9:45-10 a.m. Break
10-12 p.m. Session

Workshop Location
Chase Center on the Riverfront
815 Justison St.
Wilmington, DE 19801

Hotel Location
Westin Wilmington (Adjacent to the Chase Center on the Riverfront)
818 Shipyard Dr.
Wilmington, DE 19801

Group hotel reservation rate of $163 is available until October 13, 2017. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.

Hotel reservations at the $163 ISM rate are not yet available. We will post when you can make your reservation at our special rate.

The riverfront has a lot to offer you to occupy your downtime after an intense day of professional development training. Follow the riverwalk for restaurants, the Russell Peterson Wildlife Refuge and the DuPont Environmental Education Center, the Delaware Children's Museum, and Altitude Trampoline Park, Riverfront Mini Golf, to name a few.

Take in a movie at the new Penn River Cinema, with not only comfortable stadium seating but also an IMAX theatre. For Planet Fitness members, there is a large facility across from the Westin.

The outstanding River Rock Kitchen is right inside the Westin, but you are also walking distance to the first-class Iron Hill Brewery, Delaware's Big Fish Grill, Timothy's on the Riverfront, Del Pez Mexican Gastropub, and Joe's Crab Shack; Udon Thai Cuisine Asian fusion; Firestone, Molly's Ice Cream (sandwiches too!), the Riverfront Market and Harry's Seafood Grill just a little further down the Riverwalk. Constitution Yards beer garden offers not only local brews but also corn hole and other games. And, of course, Starbucks is in the mix for your special coffee fix.

Getting There

By plane and shuttle: Philadelphia International is the closest airport. A shuttle to Wilmington —a 45–60 minute ride, depending on traffic—costs about $33 each way. Visit the del reservation page and enter 207866 at the bottom under FREQUENT USER ID.You can reach Delaware Express at 800.648.5466.

Flights to Baltimore (BWI) can be less expensive, but it is an 80-mile trip to Wilmington. A shuttle costs about $125 each way, or you can rent a car at the airport.

By train: There is an Amtrak station in downtown Wilmington. You can request the hotel shuttle for transportation.

By car: Click here for directions from the Philadelphia Airport to the Westin Wilmington.

How will ISM communicate workshop information with me?

It is essential that your school approves the following e-mail addresses from ISM:

You will be receiving all communication—including your confirmation e-mail and access to your workshop's Google Drive account—from these e-mails.

What does my registration fee include?

All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.

What is not included in my registration fee?

Hotel accommodations and travel expenses, other meals not noted.

What should I wear?

November temperatures average mid-50s to a low of 37. Weather varies a lot —and it can be in the 70s. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking

What should I bring?

You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.

Where can I work out?

The Westin has a state-of-the-art fitness room and an exercise pool. Planet Fitness members can walk across the hotel parking lot to the expansive Riverfront Planet Fitness facility. The Riverwalk provides an excellent running and walking path as well.

Can my special dietary requirements be met?

Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.

How much free time will I have?

There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.

Should I need medical or dental attention, where should I go?

Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.

Confirmation Policy

We will correspond with you through e-mail as soon as your workshop is confirmed, no later than two weeks prior to its beginning. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Cancellation Policy

If circumstances change and you cannot attend the workshop, you must confirm your cancellation in writing via fax (302-656-0647) or email ( If you do so at least 10 business days prior to the start of the workshop, you can request a full refund of monies paid. Thereafter, but prior to the first day of the course, we will refund you all but $600. If you do not cancel in writing prior to the start date of the course, you will forfeit the entire workshop fee. You also have the option of applying your monies paid to another workshop within a year of the cancelled one. If you want to exercise this option, you must inform us in writing with your request to cancel. If you do not so, we will automatically keep the $600 cancellation fee.

If you enroll using Consortium Credits, and cancel your attendance in writing at least 10 days prior to the start date of the workshop, all Credits will be returned to your school. Thereafter, but prior to the first day of the course, if you cancel, all but two of the Credits will be returned to your school. (You have the option of buying back those two Credits for $600.)

If you do not cancel in writing prior to the start date of the course, your school loses all the Consortium Credits used for payment.

Please note that non-payment of tuition does not constitute a cancellation. *We DO NOT accept enrollments from consultants.

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