The New Admission Director

Chase Center on the Riverfront • Wilmington, DE
NEW TO POSITION
?

12

JUL

09

JUL
Status: CONFIRMED
Certification Credits: 30 IACP

$3,073 Non-Member

Travel and accommodations not included

[$2,612.00 Gold Member]

The size of my group was perfect. All of the individuals I met from ISM were incredibly approachable and interested in my presence at the conference. I felt very, very welcome and I can't tell you how much I appreciate that. I feel part of a family now, actually.

Stella Finfrock, Enrollment Manager
The Alexander Dawson School, NV
Workshop participant 2017

This workshop is also offered June 19–22, 2018.

This workshop earns 30 credits towards your IACP credit requirements

This workshop is designed to specifically introduce Admission Officers to the big-picture view of factors most impacting the ability to recruit and re-recruit mission-appropriate students. Get a firsthand look at ISM’s admission funnel model, observing sound strategies, common pitfalls, and well-developed solutions to some of the most frequent issues arising in private-school enrollment.

Learn key professional traits and office management skills—along with proven marketing strategies and communication tools—that will prove priceless in your team’s pursuit of visits, inquiries, and viable applications. Working together with your workshop leader and colleagues, engage in a forum to hear proven strategies and new ideas. Leave feeling inspired and confident about your new role, with an action plan in hand.

Topics Include:

  • Communicating your school’s mission and values to generate more inquiries, campus visitors, and applications from mission-appropriate families willing and able to pay full tuition
  • Developing a strategy to re-recruit your current students and families with accurate value propositions that reflect your school’s true mission
  • Analyzing your school’s placement, messaging, and “edge” within its local educational marketplace through data analysis and community feedback
  • Building a culture of customer service at your school that permeates day-to-day activities, tours, and special events
  • Working with your School Head or immediate superior to establish achievable goals that contribute to your school’s overall recruitment effort

Who Should Attend:

Admission Directors, officers, and personnel with three years or fewer of experience should attend.

staff photo steve salvo

Steve Salvo, IAP-L

ISM Advancement Consultant | Assistant Head of School at Trinity Episcopal School

Expertise

Steve provides his expertise in the areas of admission, development, and marketing and communications.

Current Role

As a member of ISM’s Advancement Team, Steve:

  • Facilitates ISM’s New Admission Director workshop at Summer Institute
  • Acts as an instructor and mentor during Advancement Academy

He holds the Senior Certification through ISM’s International Advancement Program (IAP−S).

Steve also serves as Assistant Head of School at Trinity Episcopal School, a coed, independent, PK–8 day school in New Orleans, LA. He oversees various aspects of the student experience, including acting as Director of Admission and leading all recruitment and re-recruitment functions; and serving as Director of the school’s $700,000+ tuition assistance program. Trinity has seen annual giving dollars increase by 58% and parent participation improve by 39% under Steve’s leadership.

Steve has presented on various advancement-related topics at national education conferences, including SSATB (EMA), NAIS, ERB, NAES, and AISGW. He is a graduate of the NAIS Fellowship for Aspiring School Heads program.

Steve is currently on the Board of Directors of the AISAP and is the Chair of AISAP’s Certification for Admission and Enrollment Management Professionals Council. Steve also serves on the Board of Directors for the Autism Society of Greater New Orleans.

Prior Experience

Steve has worked in independent schools since 2000, following two years as a senior accountant at KPMG, LLP, in Boston, MA. He was a math teacher, dorm parent, and coach at the Indian Mountain School, CT, before moving to Flint Hill School, VA, where he served as a Department Chair and camp director. Steve began his full-time advancement career as the Director of Admission at Browne Academy, VA, in 2007, before he joined Trinity in 2012.

Education

Steve earned a bachelor’s degree in Business Administration from the University of Richmond, VA, and a master’s degree in Education Leadership from George Mason University, VA.

• Continental breakfast is available starting at 7:15 am on Day 2

Day 1

2:30-3:30 Registration

3:30-5:00 Session One

5:00-5:30 General Session

5:30-6:00 Reception with ISM

6:00 Dinner with ISM

Day 2

8:30–10:15 Session Two

10:15-10:30 Break

10:30-12:15 Session Three

12:15-1:15 Lunch with ISM

1:15-3:00 Session Four

3:00-3:15 Break

3:15-5:00 Session Five

5:00–6:00 Reception with ISM

Day 3

8:30–10:15 Session Six

10:15-10:30 Break

10:30-12:15 Session Seven

12:15-1:15 Lunch with ISM

1:15-3:00 Session Eight

3:00-3:15 Break

3:15-5:00 Session Nine

5:00–6:00 Reception with ISM

Day 4

8:30-10:15 Session Ten

10:15-10:30 Break

10:30-12:00 Session Eleven/Action Planning

Workshop Location
Chase Center on the Riverfront
815 Justison St.
Wilmington, DE 19801

Hotel Location
Westin Wilmington
818 Shipyard Dr.
Wilmington, DE 19801
302-654-2900

Group hotel reservation rate of $169 is available until June 16, 2018. Subject to availability. Please wait until the workshop status is 'confirmed' before making your travel and hotel arrangements.

Once you have registered for a workshop, please make your hotel reservation by clicking the RESERVE YOUR ROOM link above or calling 302-654-2900 and letting them know you are with ISM. Follow the hotel link on your workshop page for room rates and reservations.

The riverfront has a lot to offer you to occupy your downtime after an intense day of professional development training. Follow the river walk for restaurants, the Russell Peterson Wildlife Refuge and the DuPont Environmental Education Center, the Delaware Children's Museum, and Stratosphere Trampoline Park, to name a few.

Take in a movie at the new Penn River Cinema, with not only comfortable stadium seating but also an IMAX theatre. At various times during Summer Institute, the Class A Wilmington Blue Rocks will take to the diamond at the next-door Frawley Stadium. For Planet Fitness members, there is a large facility across from the Westin.

The outstanding River Rock Kitchen is right inside the Westin, but you are also walking distance to the first-class Iron Hill Brewery, Delaware's Big Fish Grill, Timothy's on the Riverfront, Joe's Crab Shack, and Firestone; Udon Thai Cuisine and Del Pez for Mexican; Molly's Ice Cream (sandwiches too!), the Riverfront Market and Harry's Seafood Grill just a little further down the Riverwalk. If you need your fix, yes, there is a Starbucks too...and a Subway.

You can also hop one of the Dart First State Route 12 Riverfront buses to go to LOMA, or Lower Market Street, for more excellent restaurants we well as the Queen Theatre.

Getting There

Please do not make any non-refundable travel arrangements until you receive an e-mail from ISM informing you the workshop is confirmed to run.

By plane and shuttle: Philadelphia International is the closest airport. A shuttle to Wilmington —a 45–60 minute ride, depending on traffic—costs about $33 each way. Visit the del express.com reservation page and enter 207866 at the bottom under FREQUENT USER ID.You can reach Delaware Express at 800.648.5466.

Flights to Baltimore (BWI) can be less expensive, but it is an 80-mile trip to Wilmington. A shuttle costs about $125 each way, or you can rent a car at the airport.

By train: There is an Amtrak station in downtown Wilmington. You can request the hotel shuttle for transportation.

By car: Click here for directions from the Philadelphia Airport to the Westin Wilmington.

How will ISM communicate workshop information with me?

It is essential that your school approves the following e-mail addresses from ISM:

workshops@isminc.com
marie@isminc.com
tomi@isminc.com

You will be receiving all communication—including your confirmation e-mail and access to your workshop's Google Drive account—from these e-mails.

What does my registration fee include?

All workshop materials, breakfasts, lunch or dinner daily, and social hours are included.

What is not included in my registration fee?

Hotel accommodations and travel expenses, other meals not noted.

What should I wear?

Meetings rooms are generally cold, as temperature control in meeting spaces and large convention centers is difficult. Please bring a sweater, jacket, or sweatshirt.

Summer temperatures average mid-80s to a low of 65. It can get quite hot—into the 90s—and humid. The classrooms and guest rooms are usually comfortable, but you may want to dress in layers in case the rooms are too warm or too cool for you. Dress is casual. Wear whatever is comfortable—jeans, sweat shirts, sweaters, etc. For current weather conditions, we recommend checking weather.com.

What should I bring?

You’ll receive a letter from your workshop instructor letting you know what to bring. However, please bring a laptop or tablet for online access.

Where can I work out?

The Westin has a state-of-the-art fitness room and an exercise pool. Planet Fitness members can walk across the hotel parking lot to the expansive Riverfront Planet Fitness facility. The Riverwalk provides an excellent running and walking path as well.

Can my special dietary requirements be met?

Absolutely. Just give the Workshops Department a call at 302-656-4944, and we'll make sure your needs are accommodated.

How much free time will I have?

There are periods before, between, and after workshop sessions for relaxation, recreation, and socializing.

Should I need medical or dental attention, where should I go?

Should you need medical attention in a non-emergency, notify ISM staff and the hotel staff. The hotel can recommend what facilities are available, and may be able to supply transportation. In an emergency, call 911.

Confirmation Policy

We will correspond with you through e-mail as soon as your workshop is confirmed, no later than two weeks prior to its beginning. Occasionally, we may be forced to cancel an unconfirmed, scheduled workshop due to insufficient registration. So we ask that you do not make non-refundable travel arrangements until you receive notice that your workshop is confirmed. (ISM will not be responsible for any change/cancellation charges assessed by your airline or travel agent.)

Cancellation Policy

If circumstances change and you cannot attend the workshop, you must confirm your cancellation in writing via fax (302-656-0647) or email (workshops@isminc.com). If you do so at least 10 business days prior to the start of the workshop, you can request a full refund of monies paid. Thereafter, but prior to the first day of the course, we will refund you all but $600. If you do not cancel in writing prior to the start date of the course, you will forfeit the entire workshop fee.

If you enroll using Consortium Credits, and cancel your attendance in writing at least 10 days prior to the start date of the workshop, all Credits will be returned to your school. Thereafter, but prior to the first day of the course, if you cancel, all but two of the Credits will be returned to your school. (You have the option of buying back those two Credits for $600.)

If you do not cancel in writing prior to the start date of the course, your school loses all the Consortium Credits used for payment.

Please note that non-payment of tuition does not constitute a cancellation. Failure to appear does not constitute a cancellation.

*We DO NOT accept enrollments from consultants.

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