This workshop earns 30 credits towards your IACP credit requirements
Your Marketing Communications Office is the “tie that binds.” It not only tells the story of your school, but also recruits new families, re-recruits existing families, and cultivates donors.
If you are somewhat new to your position, you may not know where to start or where to focus your limited time. This workshop combines foundational, practical topics with efficient marketing communications procedures and proven materials to help you create strategies to meet your goals.
- Understanding the big picture of how marketing communications serves your entire school
- Developing an action plan to implement in the new school year
- Designing templates for a strategic marketing plan, schoolwide communication calendar, social media strategy, and crisis communication plan
- One-on-one mentoring sessions with the workshop leader
Who Should Attend:
Marketing Communications professionals who are new or less-experienced in their roles should attend. This workshop is also ideal for marketing communications professionals who are new to private-independent schools.