As more and more members of your private-independent school take their marketing and recruitment efforts into the digital world, there’s an increased risk for your school to fall prey to bad tweets or posts. We've covered numerous social media stories over the years, as well as shared a social media policy template. Today, let’s take a look at some recent social media mistakes in the Twitterverse and see how your school’s current social media policy should take these potential disasters into account.

Private-independent schools, always aware of the need to perpetually market their programs, often wonder what draws families to private education. What are the latest trends? How can we enhance our efforts to recruit mission-appropriate students?

Writing an online job posting for an open position can be a real struggle. There’s a delicate balance to strike between honeyed words to attract suitable candidates and brutal honesty about the work your school needs done. Here, then, are some common mistakes we see private-independent schools make when submitting job advertisements for various online career boards.

The days when people used their cellphones to call their friends and co-workers are quickly fading. These days, a quick text or email is regarded as a replacement for good ol’ fashioned conversations. For busy Division Heads, email may seem like it was invented specifically for your hectic lives, enabling the quick dissemination of information and instructions to the whole school. But email isn’t always the right communication tool to use, and it certainly shouldn’t be your only contact method. We have three instances when you should avoid using email and go for the phone instead.

There are dozens of articles on how teachers inspire and motivate students, but how can we reinvigorate the teachers? As close to the end of the school year as we are, teachers may feel overwhelmed with the high-stakes final grades and exams happening over the next two months. So, here are a few ways to keep your teachers up and at ‘em through the final bell.

Sometimes it’s the smallest things you can do that make the biggest impact on your students, and this is certainly true for a young lady at James Hill Elementary School as reported by the Huffington Post. Having lost her tooth during recess, third-grader Avery Patchett was upset that the tooth fairy wouldn’t see her baby tooth.

Photo credit to Robert Galbraith/Reuters Have you heard about Miles, the Batkid of San Francisco? Back in November, the Make-A-Wish Foundation made this five-year-old cancer survivor’s dream come true by turning the whole city into a Gotham-themed playground for a day, complete with supervillains condemned by the U.S. Department of Justice and damsels in distress. Turns out this act touched more lives than just our heroes'. Someone rented a billboard to thank Batkid for his feats of daring-do during his day fighting crime—and no one knows who funded it! It’s a complete mystery, one that not even Batman himself could solve. By keeping his or her identity masked, this anonymous donor’s indirect contribution to the Make-A-Wish foundation puts the focus on their mission—to give children hope, strength, and joy by granting wishes, extravagant or modest—rather than garnering attention for him- or herself.

Sometimes, it’s the simplest words that have the biggest impact, and remembering to say “thank you” can be the easiest way to preserve the relationship you've worked so hard to establish with your donor. But what makes a great thank-you letter? What can encourage donors to feel good about the gifts they’ve already made—and inspire them to give again?

Alyssa Smith was a diamond in the rough in last year’s applications. You were excited to offer her acceptance, and she and her parents have been a wonderful addition to your private-independent school community. This year, you see “Smith, Michael” on one of your applications, and you open it with pleasure to find … a young man you can’t accept.

In early spring, your Admission Office bustles with news for waiting families and burning questions your staff ask among themselves as they wait for responses as your deadline approaches. How many of your currently-enrolled families will re-enroll? How many of your “yes” letters will come back with a signed contract and a check? What if you don’t hit your enrollment goal? What if you're over enrolled?