When in the process of strategic planning for your school, you want to continue the favorable growth of your school. In conducting this session, however, don’t allow the momentum of understandably favorable feelings to sidetrack your process from a truly strategic path.
Paid advertising, social media sites, newsletters (emailed or printed), admission packets, banners hung around campus, posters throughout your hallways, your marquee—all of these are just a few examples of how your school communicates with its families and community as a whole. Your school’s story—what truly makes your school special—should be incorporated into most, if not all, of your school’s communications.
Typically, those involved in setting and announcing tuitions fear that parents will complain and rebel at any increase. Will you lose families? Will there be angry telephone calls and demands for meetings? Will there be negative feedback on social media? You need not worry if you plan your announcement in a way that highlights your reasonable cause for raising tuition—the benefits for the students.
Student handbooks contain all the policies, rules, and regulations that outline expectations for everyone at your school. However, they’re often notoriously dry documents that can be dismissed by folks not paying attention. Sure, you can send home a “contract” stating that the student (and his or her parents) have read the handbook and will abide by the policies, but that’s hardly a guarantee of painstaking attention to every detail.
So for our September 2016 issue of The Source for Academic Leadership, let’s take a moment or two to discuss your school’s plan for policy dissemination to your students.