When it comes to private school admission, recruitment and re-recruitment efforts are paramount to a school’s long-term viability. ISM’s data-informed approach pinpoints what attracts families to your school and inspires them to stay.

See below for examples of sessions our Consultants have presented on related to this topic.

Casey Bell, Ed.D., IAP-L
ISM Consultant

Parents Gone Wild: Managing Parent Expectations and Bad Behavior
The expectations of private-independent school parents are higher than ever. In fact, many parents now have a “transactional” mentality when it comes to their relationship with your school, administrators, and teachers. Parent expectations are higher than ever and when those expectations are not met, the response is often not in alignment with many of our community values. In this session, we will discuss ways to begin to set expectations at the beginning of the admission process and identify opportunities for you to bring practical application back to your school.

Kate Auger-Campbell
ISM Consultant

It's Not You, it's Your Data: Five Questions You Should Ask Your Data Every Day
It feels like your school is doing everything “right” when it comes to expanding your footprint. You’ve invested heavily in your website and marketing strategy, you've doubled down on the travel budget, and you have the FTEs to enroll a strong class…why are you struggling to achieve your strategic goals? Whether your school is looking to find and enroll more students, uncover more full/high-pay families, or meet other strategic enrollment plans, this session will identify some of the most common metrics to keep your eyes on, where you might be missing out, and how to get the most out of the data you have. Co-led with Jesse Roberts.