As an Admission Officer, your mission is to form relationships with prospective families, which you can't do until they first contact your school. One of the ways in which you can entice families to call the office is to exclude important information from print materials and the website. This technique can certainly work, but some schools believe in a policy of transparency, maintaining that building trust with future parents is more important than providing an excuse for the initial contact. Of course, there are advantages and disadvantages to withholding information from marketing materials, so let’s break down some of the nitty-gritty details.

Over the past year, we’ve written about everything from perpetual enrollment to the contents of your school’s welcome packet—and we’ll be sure to cover more hot topics in the year to come. Before we move on, though, let's look back to the top-read articles in the Admission e-Letter over the past year.

New Year’s resolutions are popular to make, but difficult to keep. After all, you wouldn’t have to dedicate yourself to the formation of a new habit if it were easy—you’d already be doing it! But it is possible to keep your commitments this year, if you follow the conclusions found by researchers looking to discover the panacea for personal behavior modification.

The start of a new year is a time of reflection. In Private School News, we’ve written about everything from tuition remission to communicating with your IT department—and we’ll be sure to cover more hot topics in the year to come. Before we move on, though, let’s look back to articles from our top-read e-Letters in 2014.

Drinking and driving is illegal, but drinking and emailing is not. Even if perfectly legal, the mix of impaired judgment and instant communication isn't one we'd recommend. According to a new study, though, there’s more than a few parents out there who do just that to their private school’s teachers and administrators.

Now that you've returned from a well-deserved winter break, you must ensure your school is ready for the 2015 requirements as outlined in the Affordable Care Act.

A Georgia appellate court has ruled that parents may be held liable for what their children post on social media accounts. During the year-long debacle, a school became involved—but by following the school’s policies, the principal kept her school’s community out of the lawsuit, mentioned only as a byline.

Q: I heard that the deadline to pay for a policy purchased on the exchange was December 15. With the holidays, I missed my first payment, so what can I do now?

Only one in 10 schools teaches students how to code—at least, according to Code.org, a nonprofit dedicated to expanding computer science’s prominence in the classroom until it’s as fundamental a subject as math or reading. In celebration of Computer Science Education Week, Code.org introduced the basics of JavaScript, a common programming language, to millions of students around the world with their “Hour of Code” tutorials for “ages 4 to 104”—and private schools got in on the action.

January 1st has come and gone, but it’s never too late to turn over a new leaf! We’ve developed this list of resolutions for you to commit to over the coming year.