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Advancing Together
At our Annual Advancement Academy, participants across all areas of advancement engage in interactive sessions with the guidance of dedicated mentors and collaborate to assess their schools’ strengths and opportunities. Attendees leave empowered with an action plan to immediately implement at their school.
Here's a quick recap of Advancement Academy 2025. You can also see photos from the event on our Facebook page.
Attendee Snapshot
School Memberships
Curious about the sessions offered?
These were a few of 2025’s Advancement Academy sessions. Stay tuned for next year’s lineup!
Explore how advancement professionals can collaborate effectively with the school leadership team — including trustees — to foster strategic growth and implement impactful initiatives that enhance the experience for both educators and students.
Delve into the first three steps of the Donor Cycle, ISM’s strategic framework for deepening donor relationships with your school, exploring how development professionals identify potential donors, strengthen connections, and assess their interests, values, and financial capacity.
Explore how to gather, analyze, and present data in ways that drive strategic planning and build confidence among stakeholders, including school leadership and boards.
Gain valuable insights into your constituents — parents, students, alumni, and donors — by developing detailed audience personas. Explore practical, data-driven strategies to identify their unique needs, motivations, and behaviors.
Explore the powerful connection between school culture and advancement outcomes. Learn how a positive, engaged faculty and student body can strengthen your efforts, while a negative or toxic culture can create obstacles to achieving your goals.
Explore how AI can streamline database management, enhance donor engagement, and uncover fundraising trends, while also addressing key challenges such as ethical considerations and data security.
This session will show you how to develop and use a 52-week calendar as a thoughtful strategic tool throughout the admissions and enrollment cycle.
Learn how to take your school’s social media presence to the next level by developing a structured, goal-oriented content strategy. Explore methods to align content with your school's mission, engage key stakeholders, and optimize your efforts across platforms.
Engage in thoughtful conversations around international student recruitment in the current climate. Explore the most pressing concerns and potential opportunities, identify the strengths of each participant’s institution, and create an actionable plan for the coming recruitment cycle.
Examine the customer service practices at some famous companies, and we'll discuss what good customer service looks like in the private school environment. Gain actionable steps to develop, sustain, and strengthen your school's customer service experience, resulting in better student recruitment and retention.
Learn how to evaluate your top givers and hear practical tips for working with staff and volunteer solicitation teams to increase overall donations.
Tackle the real-world tips and tricks you need to stay organized, keep your sanity, and make a big impact. From finding smart shortcuts to knowing when to call for backup to celebrating the wins (big and small), you’ll walk away with practical advice you can actually use.
This session guides you through identifying and addressing potential weak spots in your school’s crisis communication plan, with a particular focus on the challenges posed by social media. Explore key principles of reputation management across multiple channels and learn how to respond confidently to crises as they unfold.
Develop a five-year endowment master plan for your school — reviewing endowment policies and discussing how to establish or sustain an ongoing endowment fundraising program.
The profile of the modern student is evolving, shaped by shifting demographics, diverse learning needs, and new expectations for education. This session explores how these changes impact admission decisions and classroom experiences, addressing common concerns from faculty about student readiness and caliber.
The Harold Brown ScholarshipISM established The Harold Brown Scholarship to honor the life and legacy of Harold Brown, a dedicated mentor, leader, and advocate for private-independent school advancement professionals. “Harold Brown was a dedicated leader in independent school advancement, deeply committed to his work and those around him. He had a true passion for mentoring and found great joy in the ISM Advancement Academy. With a rare gift for making others feel seen and valued, Harold had a way of celebrating everyone he met — leaving them with the sense that, in that moment, they were the most important person in the world.” |


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Human-Centered AI: Strategies for Communicating About AI at Your School
Date(s): 10/14/2025 ● Status: Open
Effectively navigate diverse community perspectives, including skepticism, and determine the best communication strategies to frame AI.
$225.00
General & Silver
$180.00 Gold
$180.00 3+ Person

Five Things Heads Need to Know to Avoid Costly Survey Mistakes
Date(s): 10/15/2025 ● Time: 12:00pm ET ● Status: Open
Learn how to avoid common survey pitfalls and capture feedback that truly matters.
$0.00
For all members & General

Smart Scheduling Strategies to Boost Student and Faculty Success
Date(s): 10/16/2025 ● Time: 3:00pm ET ● Status: Open
Get a headstart on next year’s schedule with tips and tricks to design it right the first time.
$0.00
For all members & General

Human-Centered AI: AI-driven Solutions to Preserve Connection and Belonging
Date(s): 10/21/2025 ● Status: Open
Explore how AI can be leveraged to enhance the core human elements of an independent school education — not detract from them.
$225.00
General & Silver
$180.00 Gold
$180.00 3+ Person

From Posts to Purpose: Build Your School’s Strategic Social Media Content Plan
Date(s): 10/22/2025 ● Time: 3:00pm ET ● Status: Open
Learn how to move from “scattergy” to strategy with a clear, goal-driven content plan for your school’s social media.
$161.00
General
$0.00 For all members

The Pivotal Role of the Development Committee Chair
Date(s): 10/29/2025 ● Time: 3:00pm ET ● Status: Open
Explore how the development committee chair ensures philanthropy is purposeful, donor-centered, and aligned with your school’s long-term goals.
$161.00
General
$0.00 For all members

Before You Make the 2026–27 Tuition Decision: State Your Case With Confidence
Date(s): 11/4/2025 ● Time: 3:00pm ET ● Status: Open
Make next year’s tuition decision with clarity, confidence, and community alignment.
$161.00
General
$0.00 For all members

Planning for Your Next Annual Giving Season Starts Now
Date(s): 11/5/2025 ● Time: 3:00pm ET ● Status: Open
In the middle of your current annual fund? Well, NOW is the time to start planning for next year!
$161.00
General
$0.00 For all members

Stability Markers 6.0: A Fresh Framework for School Health & Sustainability
Date(s): 11/12/2025 ● Time: 3:00pm ET ● Status: Open
Learn how version 6 of the ISM Stability Markers helps school leaders identify strengths, address vulnerabilities, and apply research-driven insights to guide strategic planning and long-term sustainability.
$0.00
For all members & General

Cultivating Flourishing: Strategies for Enhancing Well-Being in Your School
Date(s): 11/18/2025 ● Status: Open
Learn how private-independent school leaders can cultivate psychological well-being across their school communities.
$810.00
General & Silver
$640.00 Gold
$600.00 3+ Person

Beyond the Chatbot: AI Use Cases to Build Schoolwide AI Literacy
Date(s): 11/18/2025 ● Time: 12:00pm ET ● Status: Open
Gain concrete ideas and a conceptual map to bring machine learning, embedded AI, and embodied systems into your school ecosystem in responsible, literacy-building ways.
$161.00
General
$0.00 For all members

Navigating Neurodiversity: What Admission Pros Need to Know
Date(s): 12/2/2025 ● Status: Open
Acquire tools to navigate the rise in neurodiverse applicants and lead mission-focused conversations with academic leaders about who your school can best serve.
$300.00
General & Silver
$240.00 Gold
$200.00 3+ Person