This online workshop, designed specifically for new Admission Directors, maps out key concepts all offices should consider. Combining ISM theories with both tactical and strategic systems, this course will provide the basics that all new Admission Directors need to build a successful foundation for a productive office.

Learn best practices and roles of an Admission Office with the goal of building an effective team. You’ll discover how to understand and embrace the admission funnel as well as how to design and implement a meaningful marketing strategy. You will begin to think strategically about your school’s opportunities and challenges as they relate to enrollment and retention.

Through small group work and discussion, we will target topics of interest and network to generate tips and plans you can use right away.

Is your school’s financial aid program producing unintended, negative consequences for your applicant pool and current families? The answer might surprise you.

In this online workshop, we’ll discuss how schools should approach financial aid today—including a new framework that might be a game-changer for enrollment and retention. When your school implements a mission-driven financial aid program, you can award appropriately, boost revenue, achieve your enrollment goals, and advance your mission.

From the Workshop Leader: The Problem With Traditional Financial Aid

Online Course Timeframe: October 27–November 17 | Synchronous Meetings Times: Tuesdays from 1-2:30 p.m. Eastern Time

The simple fact is this: Schools need to utilize inbound marketing strategies today more than ever.

Why? Because families are doing more online research about schools than ever before (especially during the pandemic). You need a way to “pre-sell” them on your school, distinguishing your educational program from the competition and establishing its valued position in your community.

Learn how to create an inbound marketing strategy will help you accomplish these goals. Discover how to build a complete inbound marketing plan that will drive admission inquiries and enrollment.

The Workshop Leaders Discuss the Biggest Obstacles Marketing Leaders Face Right Now

Whether or not Headship goals have been set this year, it may be time for Heads and Board members to reevaluate. Many School Head goals are set around enrollment, retention, or fundraising—and while these often make sense, this year is anything but normal. In this uncertain year, are these goals realistic and in the best interests of your faculty, staff, and students?

Join this webinar to explore how to define School Head goals that will truly make a difference this year—and to alter your path to achieve them. We’ll share where to focus your efforts to ensure the best outcomes and the metrics you should know to stay on track. Whether your Board has already set goals for the Head or they are currently up for discussion, Heads and Trustees will benefit from listening to this presentation.

Your Development Committee is a critical link between the Board’s strategic goals and the philanthropic efforts of your school. Since most Strategic Plans contain the need for soft (gift) income to underwrite parts of the Plan, the Development Committee plays a pivotal role in the annual work of your Board. Consequently, the Development Committee must focus on strategic items rather than being bogged down in everyday operational fundraising issues.

This online workshop empowers your school to create a Development Committee that supports an effective partnership between the Board, the school's professional administrative staff, and donors and prospects. The result is a Board that can robustly support your development efforts for the benefit of your students.

The Role of the Development Committee

Many senior administrators in private-independent schools associate “risk management” with insurance coverage, and therefore rely on the school’s insurance agents and business manager to take care of it.

But there’s more to risk management than insurance. In this day and age, with abundant threats and unlimited accountability, school leaders must learn and know more about risk management than ever before. In this webinar, we’ll cover what Division Heads need to know and how you can protect yourself and your school.

Teachers know that their students respond best to subjects and content that is relevant to their experience. And while most schools strive to be student-centered in their approach, many continue to offer courses that are standardized. These classes are based on external content goals, not the unique interests and needs of the learners enrolled at their schools.

In this workshop, we will explore why and how schools should approach evaluating their existing curriculum and redesign it to better benefit their learners. We will learn from schools that have achieved success in moving from Advanced Placement toward coursework that is more meaningful, authentic, and relevant to students.

Building and sustaining relationships with your alumni is vital to your school’s future. Often, you’ll rely on volunteers to help build these relationships and carry out activities to draw alumni in.

Discover how to create an effective organizational structure for your alumni volunteers that serve both their needs and the strategic goals of the school. This will enable you to build a nimble and reliable avenue through which that relationship can be nurtured and thrive.

In these times of disruption and change, it is more important than ever to foster a stable environment that supports teachers. This ensures they can respond to the challenges at hand and can continue delivering your school’s mission with excellence.

Attend this online workshop to engage in meaningful conversations about transforming your culture. You’ll explore a mission-driven and comprehensive approach to hiring and induction, assessing and enhancing faculty and school culture, faculty growth and evaluation, corrective action, selective retention, and coaching and mentoring.

If you want to boost your school’s word-of-mouth marketing efforts through social media, look no further than user-generated content (UGC). UGC is any content that’s created by others— your faculty, students, parents, or alumni.

Learn how including UGC in your social media strategy can boost your credibility and brand reach, particularly among Millennial parents and Gen Z students. This webinar will provide easy-to-implement UGC strategies and tactics you can use to ncrease engagement among your followers and bolster your content library.

As your school continues to grapple with the impact of the COVID-19 pandemic, you may not think planning next year’s summer program is a priority.

However, a quality summer program can still add tremendous value to your school. A summer program is an excellent source of auxiliary income that lets your school extend its mission beyond the school year, to a greater number of students.

A quality summer program can provide additional funds and a different pool of students to support your school’s goals. Join us to explore what it takes to run a quality summer program and how it can support your mission and bottomline.

The efforts of the Marketing Communications Office are integral to your private-independent school, providing a unified message to your faculty and staff, students, families, and the larger community.

Discover how to excel in this position through proven strategies, in-depth knowledge, and hands-on activities to create a marketing communication action plan you can immediately implement. You'll also explore new tactics you should take in the wake of COVID-19.

The most enduring relationships that any school can have is with its alumni. Healthy, productive relationships with alumni are possible when your school has a well-organized, alumni-focused volunteer program.

This online workshop helps you create a well-organized and responsive program that empowers you to engage and steward alumni. Discover how to plan and execute virtual and in-person alumni events, reunions, and fundraising initiatives.

Private schools always strive to deliver their mission with excellence— but what does excellence look like when learning occurs remotely? How do schools maintain a strong faculty culture and high morale when our interactions occur via a crowded Zoom screen? What modalities can schools use to provide the necessary predictability and support for teachers who have been charged with implementing an unfamiliar approach to teaching and learning?

Join this online workshop to discover important leadership strategies that can help you bolster your school’s distance learning approach. Whether you’ve already been offering distance learning or are preparing for the uncertain winter months, you and your team can always implement new practices to positively impact student learning.

Schools are driven by the ever-increasing demand for more funding, yet are also aware of return on investment. Therefore, many focus their fundraising efforts on major gifts.

Even in these uneasy times, it is possible to collect major gifts by using foundational approaches to build and solidify relationships with your biggest donors. Some might argue this has never been more important. This workshop explores a proven methodology for creating a fundraising program that produces generous returns, now and in the future.