Conducting a Communications Audit

Ideas & Perspectives
Ideas & Perspectives

Volume 36

No. 5//

April 5, 2011

With the explosion of available communication instruments in the last few years, independent schools need to be more strategic about their communications. The longstanding vehicles of the paper/electronic newsletter and blast emails are being supplemented--and perhaps in some cases replaced--by social media as a preferred medium. Your school's resources will be taxed to maintain a "broad-brush" approach in the future. Communications with constituents need to be more purposeful and less reactive.

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