More than 30 years ago, ISM published a seminal article concerning the wrongful thinking often used when setting tuition. The article intended to help school leaders understand that pricing included a complex array of decision points, and that much of the “common wisdom” concerning tuition was incorrect. School leaders—notably the Board, School Head, and Management Team—must understand these variables to safeguard the school’s value proposition. Let’s re-examine four of the most prevalent erroneous premises.
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