Every business enterprise, whether nonprofit or for-profit, has a basic responsibility to attend to sustainability. Businesses establish a mission to serve their clientele, whether shareholders or stakeholders, with the intention of being successful for the long term. However, in the private-independent school sector, sustainability and the discussions around this topic have become increasingly focused on a misplaced concern. Conversations about sustainability often begin from the following premise—“Our tuitions have outpaced inflation for years. If we do not address this, the numbers suggest that our schools may not be sustainable.” ISM believes that addressing the sustainability issue in this manner leads to well-intentioned but wrong conclusions.