As an Admission Director, you have developed an effective relationship with a variety of people and institutions that direct potential families to your school. Feeder schools, Admission Directors at noncompeting schools,1 day care centers, Chambers of Commerce and local service groups (e.g., the Rotary Club, Kiwanis, Lions Club), and churches and synagogues are among the sources of new families and students. You have invested time and effort in getting to know the directors of these institutions and educating them about your school’s unique programs and strengths. These marketing allies have become valuable in your school’s recruiting efforts.