Price, Product, or Process: How Do You Define Your School?

Volume 31

No. 4//

April 1, 2006

Borrowing originally from concepts advanced in the for-profit sector, ISM has for a decade taught a basic competitive-marketing truth: private-independent schools can compete on the basis of price, product or process, but not on the basis of all three at the same time. The implications of this truth for strategic planning would be hard to overstate. As you, the Board President, prepare for your next planning event, take responsibility for assisting your colleagues in working from a marketplace stance that fits your school’s actual competitive platform.

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Featured Publications

Take an in-depth look at a particular subject through ISM's publications. You'll find ISM research, theory, and practices carefully outlined to support you in implementing recommended strategies within your school.

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Hiring, Nurturing, and Evaluating the Private School Head: How to Solidify the Board-Head Partnership

Boards can—and should—have excellent relationships with their Heads, and this book can help you solidify those relationships.

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Better Boards, Better Schools

Serving as a Trustee is a privilege that carries a substantial responsibility. Learn how to lead your school with a mission-driven, student-centered approach based on 45 years of ISM research and experience working with private school Boards.

Better Boards, Better Schools is your guide to ensuring your actions as a Trustee help fulfill your school’s mission. Empower the strategic functions of your Board so your school thrives today and in the years to come.

The ISM Guide for Private School Trusteeship and Strategic Governance

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