Responding to Criticism, Part One

School Heads // September 25, 2014

A new school year means new students, new teachers, and—yes—new problems for you, the School Head, to resolve. No matter your experience level, you’ll make a decision this year that will be unpopular with someone. You’ll receive private and public criticism for those decisions, however necessary or difficult they were to make, and be left questioning yourself. What is the most graceful way to respond to such censure? Oddly enough, we can look to HBO’s new satirical news segment “Last Week Tonight with John Oliver” for two great examples of how leaders and organizations should (and should not) respond to candid criticism. The first, commercial fruit juice company POM Wonderful, responded well; the second—which we’ll cover next month—responded poorly.

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Comprehensive Interviewing: Phone Interviews

School Heads // September 25, 2014

While the “normal” hiring season has long since closed, School Heads are not strangers to the last-minute change of faculty or staff. Despite the urgency of these eleventh hour hiring decisions, you can’t afford to skip comprehensive interviews. Phone interviews in particular can play a vital role in the interviewing process, as they allow you to determine early on who might do well and who is not suited to the role before you and your search committee invest time and personnel into the in-person interview. With that in mind, we’ve assembled some quick tips on phone interviews to help them proceed as smoothly as possible during this “off season” recruitment.

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An Enhanced Agenda for the Strategic Board

Board of Trustees // September 23, 2014

A typical Board meeting at many schools is based on a standard format primarily structured around reports from the School Head and various committees. This type of meeting often fosters results that call for little or no action. When trapped in such routine agendas with no true focal points, many Board meetings simply “go through the motions.”

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Board Committee Chairs: Prevent Having Your Work Second-Guessed

Board of Trustees // September 23, 2014

Effective Board committee work can be torpedoed by a Board that listens to a committee’s proposal—and then proceeds to alter or redo the work. As the Chair of a committee, you can envision the damage that results. Your committee members are frustrated—as are the other Trustees who feel that your group did not do its work well enough.

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Is Your School Secure? Online Filters and Firewalls, Part One

Academic Leadership // September 18, 2014

California is about to make history by passing the strictest rules governing students’ online data in the country. Once the governor signs the legislation, Senate Bill 1177 will ban targeted Web advertisements based on educational data and unnecessary “student” profiles in the Golden State. The bill makes student information such as personal demographics, sports participation, grades, and health files off-limits for advertisers' use. Schools across the country—both public and private—struggle to stem the leak of student information to data-mining companies, as well as stop students from exposing themselves to inappropriate sites. One solution has been firewalls and filters that block sites deemed dangerous to either the network or the student-user. There are several types of website filters available for school use, and as the first of a two-part series on Internet security, we’ll talk about the common firewalls and filters used by schools and how they work.

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Students Skipping Grades: A Judgment Call

Academic Leadership // September 18, 2014

With generally more involved parents and dedicated teachers, students in private schools often deftly complete work that would challenge their public school peers a year or two their senior, according to the National Center for Education Statistics. But what do you do when you have a student who’s exceptional even in this elite environment, and his or her parents request that you bump their child to the next grade level?

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Your Introduction to Annual Fund Videos

Advancement // September 16, 2014

It’s another school year at your private-independent school, which means it’s time to introduce a new set of families to your annual fund campaign—to start educating them on how important their gifts are to the school at large. Many schools have adopted short, easily digestible videos as their primary explanatory platform. Posted on the school’s social media accounts and shown during parent gatherings, these videos can quickly explain both the existence and importance of community participation in the annual fund. Not feeling especially tech-savvy or inspired for your own video? Let’s look through five annual fund videos produced by private schools of all shapes and sizes to get ideas for your school’s annual fund introduction.

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4 Viral Campaign Lessons From the ALS Ice Bucket Challenge

Advancement // September 16, 2014

(Primary image credit to David Phillip/AP Press) The ice bucket challenge issued by The Amyotrophic Lateral Sclerosis (ALS) Association was simple. Either participants donate a small amount to The ALS Association and film themselves dumping a bucket of ice water on their heads while publically “calling out” others to do the same, or donate a slightly larger altogether to avoid a filmed dunking. The challenge basically took over the Internet, creating a viral sensation that has garnered The ALS Association almost $100 million in donations. (In comparison, they raised $2.7 million in the same time frame last year, some 3400% increase in donations.) Like The ALS Association, your private-independent school strives for increased donations from generous people to impact the lives of young students. If you’d like to mimic The ALS Association’s success, scroll down for some lessons to take from their viral marketing campaign to adopt for your own initiatives.

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Virtual Viewbooks: What to Consider When Going Digital

Advancement // September 12, 2014

Printed marketing materials can be a huge expense in any private school Admission Office’s budget. Heavier paper and odd sizes can multiply your bill at the post office. These increasing expenses may make you reconsider the wisdom of the traditional print route and opt instead for a digital viewbook experience for your prospective families. After all, everything’s electronic these days—why shouldn’t your viewbook go virtual, too? But believing that a digital viewbook experience is a panacea for your budgetary woes can land your office in hot water, fast. Keep reading for some advantages and disadvantages of virtual viewbooks.

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7 Admission Videos You Don’t Want to Miss

Advancement // September 12, 2014

Pictures get more attention than text—why do you think Vine and Pinterest have taken off? That’s aside from the wild success of YouTube and the resulting interest in video for multimedia marketing campaigns. But video can be an intimidating medium to try for an admissions campaign. For your viewing pleasure, then, we’ve found seven private-independent school admission videos to inspire your own video campaign and show what can be done on various size budgets.

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