Private-independent schools have struggled with integrating technology into buildings for many years now, facing issues such as bandwidth and power sources. Planning our school buildings now requires a deeper conversation that includes teachers. While some schools continue to eschew the greater use of technology for philosophical reasons, most schools that embrace and integrate the use of new technology have a competitive edge in the education landscape. This does not imply that technology is necessarily an attractant. More fundamentally, the power of personalized, adaptive technology and feedback enhances instruction and learning, and can be a game changer in the effectiveness of the school’s mission delivery.

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As the Marketing Communications Director, you understand that a five-minute speech is a valuable marketing tool—an effective strategy that generates good word-of-mouth. Handled properly, the speech shares accurate, positive information about your school. Whether the audience is an auditorium full of families waiting for a performance to begin, a representative of the media, or a small group of donors, use the opportunity to train your listeners in ways they can talk about your school. Each speech should be personalized, not generic or “canned.

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ISM’s long-standing recommendation is that the Board President annually form a Head Support and Evaluation Committee (HSEC) to work with the School Head to: create a list of major School Head goals at the start of each year; identify or develop an array of data bearing on each goal; support the Head throughout the year in analyzing the data and introducing, as needed, midcourse corrections; and produce at year-end a summary/critique pertinent to each goal for presentation to the Board President.

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By accepting the role of Chair of your Board’s Committee on Trustees (COT), you have accepted leadership of a committee that ISM regards as one of the Board’s most critical for the strategic success of the school you serve: that is, success as a viable and sustainable institution for the long term. Aside from your everyday, year-round task of providing as-needed assistance to the Board President—partnering with her or him to insure the smooth, strategically focused operations of the Board—you will find there is a predictable cycle of tasks the COT can expect to undertake in most years. (“Most years” refers to the fact that Boards occasionally face tasks of such magnitude that a standard Board calendar cannot realistically be followed, such as a year in which the search for a new School Head is conducted.)

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There is a close relationship between the quality of your Board-meeting agenda and your Board meeting minutes. If one of those is done in a perfunctory or unfocused manner, so, often, is the other. Frequently the Board meeting agenda is, in fact, merely a generic meeting outline that is retained for meeting after meeting with little attention given to it from one session to the next. That being the case, the meetings themselves may become formless discussions of whatever topics come to mind, a meandering process that will sometimes be reflected in formless, meandering Board meeting minutes.

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What should professional development be today? A decade ago, we published an article, “The Changing Paradigm for Professional Development,” that contrasted the descending paradigm of teacher-centered satisfaction with the ascending paradigm of student-centered learning. While the broad strokes of teaching improvement have been laid out many times, re-evaluate this in the light of increasing competition in the marketplace and because the context of professional development (PD) has changed as part of the broader education revolution.

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ISM’s long-standing contention has been that schools have two primary markets: parents and students. Over time, we have seen an increase in the influence students have on enrollment decisions. From ISM surveys representing nearly 1,000 parents, 11% of respondents indicated that their children had significant to total influence, and 28% said that their children had equal influence. As one would expect, the level of influence increases with each grade, particularly beginning in the sixth grade. But even kindergartners are reported to have significant influence for some parents. To remain sustainable, a school must appeal to both parents and students from the admission process through graduation.

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Once the Board passes the annual budget, in conformity with the strategic financial plan numbers on Line 6 (hard income profit and loss)and Line 7 (the percent of operating expense covered by total hard income), the Head controls Line 5 (operating expense). He or she determines the best ways to spend those funds. Typical Line 5 headings include compensation, instructional expenses, advancement, technology, administration, operations and maintenance, and athletics and student services. Discussion of these lines is never a Board agenda item. They are undoubtedly part of the conversation for the Finance Committee where the details of the budget are hashed out. But, even then, the conversation is far more about the realism behind numbers (e.g., the inevitable increase in health costs or increase in faculty compensation) than it is about whether this or that should be done. That is an operations responsibility.

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In a previous article, “The Rhetoric of Rigor,” we argued that schools should abandon the use of the word “rigor” in their marketing messages because of its ubiquity and ill-defined nature. We encountered then—and continue to encounter—schools that adhere to educational practices they know need change (e.g., AP program, homework policies). But they fear those changes because those practices were once provided as evidence of academic rigor. Fear stands as a barrier to change as schools often see “academic rigor” as their competitive advantage.

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Each fall, ISM publishes a set of conversion factors to facilitate recasting previous tuitions into current dollars. (See the accompanying table.) We continue to use the Urban Consumer Price Index (CPI-U). However, we also realize the CPI-U does not reflect expenses in private-independent schools; it can only serve as a base figure. There are compelling arguments for adjusting your tuition at a rate 2% above the overall inflation rate.1

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